We all use Google Search Engine to search for any results. Do you know what is it that brings any website in the top search results? The answer is SEO. It is important for you to enhance your SEO skills from the Digital Marketing Institute in 2019.
Search Engine Optimization (SEO) is the factor that brings a website on Google’s search result page. So, the first thing you do after creating a website is, create an SEO strategy.
To rank on top in Google’s search result page, you need to focus on your SEO strategy. In conclusion, every online business that wants some profit from their website needs to focus on their SEO.
It is important for you to learn SEO in a Digital Marketing course. Now, let’s take a look at SEO.
What is SEO?
Search Engine Optimization (SEO) is the process of bringing organic traffic to your website. The traffic may come from different search results, including image searches, video searches, news searches or simply just web searches. For more practical knowledge of SEO, it’s better that you join some Digital Marketing Institute and enhance your skills.
SEO is categorized into two categories that are On-Page SEO and Off-Page SEO. Let’s take a brief look at On-Page and Off-Page SEO and try to understand its role in Digital Marketing.
1. On-Page SEO
From the title, we can understand that the SEO tasks done here are on the page itself. This includes a lot of tasks like inserting the keyword in the title tag, in the URL, in the first paragraph of the article.
Writing unique content in the article. Using LSI keywords in the article. Adding internal links, external links, images, and optimizing those images with the target keywords.
For instance, if someone is looking for a specific keyword, it would trigger every post that has targetted that keyword. Now, if you have done a proper SEO, then chances of your page coming on the top are higher. All of this is done in On-Page SEO.
Also read : Perfect On-Page SEO
2. Off-Page SEO
After doing On-Page SEO, we move towards Off-Page SEO. In Off-Page SEO, we work outside of the webpage. Here, we focus on Link building. In the link building process, we bring traffic from different sources.
This process includes Social bookmarking, Blog commenting, WEB 2.0, Article submission, and many other things. The main motive of doing Off-Page SEO is to bring traffic from other sources as well.
Learn more: Ultimate guide to Off-Page SEO
Enhancing SEO skills is important for any Digital Marketer as it is the best way to bring traffic organically. At the initial stage, you have to do SEO for a website so that it’s value increases. You don’t have to jump on to spend big amounts on the campaigns on the initial levels.
All these ranking parameters have been set by Google itself. Google crawls every website that is published online and then checks if the website has followed Google’s search engine parameters or not. If yes, then Google ranks the website up and if not, then it ranks the website down.
Now, you must be thinking of what is more important between On-Page and Off-Page SEO to get a better ranking. Both are important in ranking a webpage on Google. It’s just the order of process, that first we need to do On-Page and then move to Off-Page SEO.
Types of SEO:
There are mainly two types of SEO, White Hat SEO, and Black Hat SEO but at some websites, you will also get to see a third type, which is Grey Hat SEO.
White Hat SEO: In this, you write unique content, add relevant keywords by maintaining the density. When you abide by Google’s guidelines then that type of SEO is called White Hat SEO. This process takes some time and effort but you should do only this type of SEO. Ideally, this should be followed as it is safe.
Black Hat SEO: If you write copied content, spam content with keywords, and don’t follow Google’s guidelines then that type of SEO is called Black Hat. This process will give you faster results but chances are you might get penalized by Google after some time. This kind of SEO cannot run for a longer time.
Now, the third type which is Grey Hat SEO. There are no specific guidelines against this type of SEO. This comes somewhere between the White Hat and Black Hat SEO.
Why do you need to enhance your SEO skills from a Digital Marketing Institute?
In 2019, Google has made very strict guidelines and they keep changing the algorithm every now and then. From the SEO point of view, Google is very strict and would never show your webpage in the top search results until you follow the guidelines.
You will get to know a lot more about SEO when you join a Digital Marketing Course. For a better understanding of SEO and what are the latest SEO updates, you should join a Digital Marketing Institute and enhance your SEO skills.