SEO (Search Engine Optimization) is a digital process that is used for removing bugs & errors from the website and also to make it more visible to the audience. You can learn SEO in Digital Marketing Course because it is a part of Digital Marketing.
There are two types of SEO such as On-Page SEO and Off-Page SEO. On-Page SEO optimizes both content and HTML source code of a webpage, as opposed to Off-Page SEO which optimizes external links. After creating a website, a team of SEO professionals starts their work towards removing the bugs & errors from the website, which is called On-Page SEO. Linking & advertising web content on other websites to attract visitors on your website is known as Off-Page SEO. The brief information about On-Page & Off-Page SEO is given below.
What is On-Page SEO?
On-Page SEO is a method to remove bugs & errors from the web page and increases the visibility for the audience. In this method, SEO Professionals optimizes things like Meta Tags, Meta Keywords, Inter Linking, Page Title, Images Title, Headings, Sub Headings, Content Writing, HTML Source Code, URL Structure, 404 error, 401 error, etc. SEO Professionals & Website Developers plays a major role in On-Page SEO. After creating a website, SEO Expert do complete analysis of the website known as “Audit” which resolves bugs & errors, making it more precise for the audience to understand.
In On-Page SEO, the keywords and key phrases that are used in web content should be in a prominent position. It includes headings, page titles, domain names, and images.
What is Off-Page SEO?
Off-Page SEO depends on other web page to improve your website ranking on Google. Off-Page SEO can make an impact on website ranking directly. It has nothing to do with the website modification. The major role of Off-Page SEO is link development on other websites. It’s an ongoing process and needs regular new links that are given priority by search engines. Off-Page SEO is used for promotion as well as to build reputation in Google. Off-Page SEO helps to improve the ranking of a website on Google.
There are several ways to do Off-Page SEO such as Web 2.0, SEO Articles, Social Bookmarking, Social Media Marketing, etc. To do Off-Page SEO, the link of your website has to be attached on various other websites.
What helps the website most? On-Page SEO or Off-Page SEO.
Although, both On-Page and Off-Page SEO’s plays a vital role to build the reputation of a website in the eyes of search engines. Off-Page SEO is as important as On-Page SEO. But before going to the Off-Page SEO, we have to make sure that our On-Page SEO has been done properly. The combination of both SEO’s is the key technique to enhance the value of a website. Both factors are responsible for website ranking.
The Off-Page link building technique increases the traffic to your website and its position in Google. Off-Page SEO is a combination of social media, social bookmarking and link building. On the other hand, On-Page SEO makes your website bug & error free which is also a very important factor for Google ranking. Thus the conclusion here can be marked by saying that, both On-Page and Off-Page SEO’s are playing a vital role in the ranking of a website.
People who are willing to study On-Page & Off-Page SEO techniques must join a “Digital Marketing Course”. Techstack is the “Best Digital Marketing Institute in Delhi” to learn secret techniques of Digital Marketing.