Basic Digital Marketing Course Structure: What exactly is digital marketing?

The marketing procedure is called digital then digital channels are used for promotion of products. Digital marketing can be of many types like content marketing, SEO, social media marketing, email marketing and more. Digital marketing requires specific strategies so that you can reach out and connect two more and more numbers of customers.

Today almost every user out there has the habit to use a form of digital media like television, computer, smart phone or any other source of media. When you are constantly exposed to all these multiple types of media, you get tons of information from different sources which can complicate your buying process. The basic function of digital marketing is to allow the brands to stay relevant in the market by making them visible. This is the reason why basic digital marketing course is in extreme demand today.

Digital marketing is more personalized and you can target the customers who are interested in your niche. Also you will get a detailed report regarding how many people are seeing your advertisement and if they liked it or spent more time on it or even shared it. This will give you an idea about what improvements you need to make from the next time.

Basic Digital Marketing Course Structure
Basic Digital Marketing Course Structure

Why go for basic digital marketing course?

It is evident that technology is changing and with changing technology, new opportunities are coming. It is true that what we buy is constant, but the process regarding how we buy has changed a lot. And digital marketing plays a huge role in this domain.

Almost every organisation out there is choosing digital marketing as one of their promotion strategies. Hence the skills required for effective digital marketing is in high demand, but the supply is low as of now. The basic digital marketing course will help you gain the skills that are required in the industry and you will get the advantage of multiple job opportunities.

What will you learn in this course?

At Tech stack, we understand that to gain expertise in the field of digital marketing and come up with effective strategies, an extremely strong Foundation is required in the subject. That is the reason why our basic digital marketing course is perfect for anyone who is willing to set foot in the professional industry. Here is what you learn in the course.

  • The different tools available in digital marketing.
  • Attracting customers on social media and estimating their mind set.
  • Creating tools to make consumer experience better.
  • Monitoring and evaluating activities of online customers.

Our basic digital marketing course structure.

These are the topics that are included in our basic digital marketing course syllabus.

  • Introduction to digital marketing.
  • Website planning and creation.
  • Keyword Research and content writing. Search Engine Optimisation.
  • E-Commerce and local SEO.
  • Google and Bing Webmaster.
  • Google Analytics and creative designing.
  • Social media Optimisation.
  • Facebook marketing.
  • LinkedIn marketing.
  • Twitter marketing.
  • Pinterest marketing.
  • Instagram marketing.
  • Search and display marketing.
  • Content marketing.
  • Email marketing.
  • E-Commerce and shopping marketing.
  • Video Optimisation.
  • Google AdSense and PPC advertising.
  • Affiliate marketing.

This basic digital marketing course structure is updated according to the current industry requirements and at the end of the course you will receive a certification which is recognized everywhere. Techstack will help you get a kick start in your digital marketing career with the best course and best experienced faculty.

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