Content Strategy : By now, you must have understood that content is king in digital marketing. If your content is good, informative, clear and addresses the reader’s query, it will have no problems clearing Google’s standards. And thus, your content will be placed high on the search engine result pages or SERP. The content in this context doesn’t confides just to the textual information on your pages and blogs. But, content in digital marketing is a spread-out term and includes images, videos, gifs, and other forms of multimedia. It is only if you work on all these aspects of content marketing, then your website moves up on SERP.
Important Points in Content Strategy
Step 2. In next step, based on the audience, their interests and common search terms, create a list of keywords. You could pick five different long tail keywords.
Step 3. Once you get the idea of keywords, start researching again. But this time you’ll be researching the information about the things that your audience likes. You have to dive deep so that you gain the best and most knowledge about the topics. You could use the web to find information. Another option is to contacting the experts in your domain personally and interviewing them.
Step 4. As you have gained sufficient knowledge on different topics related to your domain, next step is to strategize the type of content. Like said before, content can be of different types and they can be published on various platforms including blogs, visuals, audio, video, emails, social media, webinars, etc. Find out what type of content your audience likes and where do they like to have them.
Step 5. Next step is to creating content. Start generating content of different kinds for all platforms. Also, over the time develop your own style and personality that distinguishes from your counterparts and attracts audience. Plus, make a frequency pattern for content and keep your content coming.