Content Match Listings vs. Search Network Listings : When the user does a search of the Google family of portal sites on one your paid listings appear either along the top of the search results highlighted as sponsored listings or to the right of the real search results in text boxes.
Your place on these search pages is dependent on your keyword list and your bid for that keyword.
Content Match Listings vs. Search Network Listings : Your results with the Search Network Listings could be very successful as long as you manage your account using some of the techniques proposed in this post.
Use the included Geo : targeting capabilities built into the AdWords system to make sure your ads show just in areas that are potential customers for you.
Content match listings appear as inserts on web pages, not in search engine results pages. My experiences with the content Match Listings have not been as successful as with the Search Network Listings although I still use this option for some of my campaigns.
Google’s system analyzes the content of web page and serves up ads to all those pages based on the what it feels the page is all about. A web page on motorcycles may feature advertisements about buying motorcycles, bike catalogues, parts vendors … I presume you get the idea.
And this idea is a superb one since the ads it displays are usually quite close to what you would think they should be. When you show advertisements on your website using Google’s AdSense program, for example, you are effectively joining their content network Content Match Listings vs. Search Network Listings.
A drawback to the content identical system is you can’t truly know who is clicking on your ad. It could even be a competitor clicking on your ad from their very own site! Google gives you the option of disabling either of these screen methods if they aren’t working out with the click of a button for you Content Match Listings vs. Search Network Listings.
You certainly can do it on a campaign by campaign basis just enabling/disabling what is working for you. Should you need to minimise your risk but still use the Content Matching system you do have an option Content Match Listings vs. Search Network Listings.
You just empower content fitting for this particular effort and can set up a different effort with lower bid prices for your keywords. Remove from your first effort and voila! you’ve minimized your risk.
A few more notes on Google Effort Optimization
I cannot stress enough the importance of getting a great Click Through Ratio (CTR) for your best target keywords. Google has actually offered you a chance to save some big time money should you know how to get a good CTR for your ads and keywords Content Match Listings vs. Search Network Listings.
Getting a good CTR allows Google to sell more ad space that makes them much more money. Google transfers some of this money to you by upping your ranking within their search results, the advertiser it exhibits at no additional cost, for your keywords.
That is right, in case you can write relevant ads for your intended keywords you do not necessarily have to pay the higher bid prices for those keywords that your competitors are paying. More money saved!
Advantages of the Google AdWords System : Content Match Listings vs. Search Network Listings
– A highly configurable system with an intuitive web-based interface.
– Reporting system is near real-time so that you can tweak efforts on the fly
– Since their system is web based you can access your account at any time.
– Good listing of Free tools and guides (although third party tools might still be needed)
– Wages advertisers that pay attention to providing relevant content to their search clients not always the highest bidder. Get a better CTR and your ads are more affordable.
– Geo-targeting capabilities. Target by City, Nation or show your advertisements Internationally Content Match Listings vs. Search Network Listings.
– Multiple ad delivery systems. Search and content listings, Electronic Mail, Partner Network records.
– Multiple keyword matching options including the capability to ‘filter’ keywords.
– Decent minimum startup cost of $5 with no monthly minimum spend requirements Content Match Listings vs. Search Network Listings.
– they’ve licensed their search results to several other large search engines enhancing your web site’s exposure to folks that do not use Google as their main search portal Content Match Listings vs. Search Network Listings.
– Free ROI tracking tools.
– The minimum bid is a fair $0.05 USD.
Disadvantages of the Google AdWords System
– The learning curve can cost you a great deal of money.
– Not the most expensive PPC search engine but definitely more costly than all other PPCs except Yahoo-Overture
– Click fraud is an inevitable risk.
– The content matching system will not always deliver the same ROI as their search listings. If both ad delivery systems are enabled for a specific effort the content match results can lower your total campaign CTR and get keywords disabled Content Match Listings vs. Search Network Listings.
– The support system is email template driven. It can take you a few tries to get the information you REALLY need from Google’s support Content Match Listings vs. Search Network Listings.
– The interface doesn’t suggest what your rivals are bidding, only the maximum bid for absolutely any specific keyword, making the implementation of bidding strategies far more difficult Content Match Listings vs. Search Network Listings.
You can learn more about the Content Match Listings vs. Search Network Listings by digital marketing institute from Techstack.