Importance of Digital Marketing For Career Blueprint

Unlike many other technical professional fields, Digital Marketing is a wide branch and has different areas to work on. It provides many opportunities to creative people. You can work in designing, writing, audio and video production, web marketing strategies, developing campaign marketing strategies, solving problems and other ways by which you can engage with your audiences. For making your career, there is a huge importance of digital marketing. To become an expert in this field, you should learn best Digital Marketing Course In India.

What types of Digital Marketing jobs are there?

Digital Marketing has a wide range of jobs in different modules and you can choose any to make it as your career option:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Video/Audio Production
  • Mobile Marketing
  • Google Adwords Manager
  • E-Commerce Marketing
  • Marketing Automation
  • Web Development
  • Web Design
  • Content Management and Curation
  • Copywriting
  • Graphic Designing
  • Analytics 
  • Business/Marketing Strategy
  • Advanced Techniques like AI

To start your career, you need to get trained in at least two or three specialized areas. For management level challenges, you need to know all the areas in a way. All you need to understand the Importance of Digital Marketing

Also Read This Post: How To Earn Money From Digital Marketing In India

Top 5 Digital Marketing Jobs and Responsibilities

Importance of Digital Marketing

SEO (Search Engine Optimization) Specialist:

SEO is a very crucial field of Digital Marketing and you have to understand the Importance of Digital Marketing. To become a successful Digital Marketer, this strategy is very important to understand. Yet it is also a separate wide field to work in companies. These are the professionals who use research and analysis to improve a website’s ranking on search engines like Google, Bing, Yahoo and more.

Job Responsibilities: 

  • Develop Website Optimization Strategies to increase search ranking
  • Research SEO keywords for company’s website and other marketing techniques
  • Set goals to improve marketing efforts
  • Monitor daily metrics of SEO performance
  • Update Content and website links for optimization and rankings
  • Write high quality and compelling content for website, blogs, and other important pages
  • Communicate with other marketing professionals to align goals.

Salary Range: The national average salary range of an SEO specialist is ₹20,000 – ₹25,000 per month.

Online Reputation Management Specialist:

Why Importance of Digital Marketing is necessary in ORM. ORM is essential for every business online as it allows businesses to monitor their online reputation easily and regularly. 91% of the online customers trust online reviews as much as personal recommendations.

Job Responsibilities:

  • Build trust and loyalty to the brand or company.
  • Put forth company’s best image
  • Become an advocate for the company’s social media
  • Monitor trends in social media tools, strategies, and applications
  • Identify threats and opportunities
  • Analyze campaigns and plans
  • Monitor effective benchmarks for measuring social media campaigns impact.
  • Social media listening and new prospects for online reputation management.

Salary Range: The national average salary range of an ORM specialist is ₹30,000 – ₹35,000 per month.

Also Read: Cross channel marketing

PPC Manager Or Google Engine Advertising Manager:

PPC manager has to create, develop and implement new and effective paid search strategies for companies. Companies understand Importance of Digital Marketing. They should be able to run different PPC campaigns simultaneously.

Job Responsibilities and Importance of Digital Marketing:

  • Creating, developing and implementing different paid search strategies for companies.
  • Executing and optimizing PPC campaigns (multiple)
  • Targeting selected audiences with keyword researching
  • Manage campaign budgets and adjust bids
  • Track report daily, weekly and monthly for KPI’s to identify different opportunities
  • Producing good and aligned campaigns
  • Reducing risks for click fraud

Salary Range: The national average salary range of an PPC specialist is ₹45,000 – ₹50,000 per month.

Also Read This Post: Top 7 Digital Marketing Courses In Delhi

Email Marketing Specialist:

Marketing emails are sent to lists of customers to draw attention and generate sales for the company. They are also responsible for brand awareness through emails so Importance of Digital Marketing is highly recommended.

Job Responsibilities: 

  • Create strategies and roadmap for email campaigns for increased conversion and engagements.
  • Collaborate with content, product, and marketing teams to develop engaging content.
  • Design emails and push notifications
  • Building and sending emails with testing and reporting
  • Develop a deep understanding of customers and customer targeting.
  • Provide on-going reporting, insights and revenue pacing

Salary Range: The national average salary range of an Email Marketing specialist is ₹25,000 – ₹30,000 per month. Importance of Digital Marketing is high when you are planning to make career in this field.

E-commerce Marketing Expert:

These experts are mainly responsible for managing and developing maintenance of online stores and making campaigns to increase sales and reach. For bright future in current time just understand the Importance of Digital Marketing.

Job Responsibilities:

  • Managing and executing promotional campaigns
  • Driving platform and increase sales performance
  • Provide insights according to customer shopping journey 
  • Ensuring good customer service by ensuring timely resolution of customer issues and comments
  • Working closely with other management teams to make successful campaigns
  • Provide analysis and other reports weekly or monthly for performance

Salary Range: The national average salary range of an E-commerce Marketing specialist is ₹50,000 – ₹60,000 per month.

Also Read This Post: How Digital Marketing Can Be A Great Boon For Career

Top 3 Institute to learn Digital Marketing Courses: 

If you are searching the best institutes to learn digital marketing course in Delhi, we have listed top 3 institutes with important details:

Techstack Academy:

Techstack Academy is the best institute for digital marketing courses in Delhi to have quality learning programs. There are lots of Importance of Digital Marketing in your life. They provide many other top courses along with Digital Marketing training like Big Data Hadoop, Full Stack Web Development, Machine Learning, Business Analytics and more. They have the best experienced team members who are completely dedicated to providing quality training. They provide 100% placement assistance, course content, and real-time project based training.

Courses syllabus for DM: They have 3 major courses:

Advanced Digital Marketing Course (30 Modules):

Course Duration: 3 Months

Corporate Technologist Digital Marketing Course (55 Modules):

Course Duration: 6 Months

Post Graduation Program for Digital Marketing (88 Modules):

Course Duration: 1 Year

Note: To learn about fees structure, you can contact them directly using contact details or check their website https://techstack.in/

Course Highlights:

  • 100% Job Placement Assistance
  • Several Modular Assignments and Assessments
  • Top Expert Faculties
  • 10+ Certifications
  • 200+ Hiring Partners
  • Career Guidance
  • Quality Learning Program
  • Real Project Based Trainings
  • Smart Environment
  • Doubts Clearing Sessions
  • EMI Option Available
  • Recognized Certification

Contact Details:

Phone: +91-9319844494

Email: [email protected]

Address: Techstack Academy, 4th floor, Lane 2, Western Marg, Behind Saket Metro Gate No. 2, New Delhi-110030

IIDE- Indian Institute of Digital Education

In our list, the second best institute for digital marketing is IIDE which provides quality training programs in Digital Marketing Courses. They offer online digital marketing courses with top experts.

Courses syllabus for DM: 

Online Digital Marketing Course (20 Modules)

Duration: 3-4 Months

Note: To learn about fees structure, you can contact them directly using contact details.

Course Highlights:

  • 100% Job Placement Assistance
  • Quality Learning Program

Contact Details:

Phone: +91-7304442840

Email: [email protected]

Delhi Courses:

They are also a popular institute for Digital Marketing Training programs. Provide affordable options for digital marketing and trained over 1200+ students.

Courses syllabus for DM: 

Online Digital Marketing Course (20 Modules)

Duration: 3 Months

Note: To learn about fees structure, you can contact them directly using contact details.

Course Highlights:

  • 100% Job Placement Assistance
  • Quality Learning Program
  • Workshops and Internships

Contact Details:

Phone: +91-9990716846, +91-9990128280

Email: [email protected]

Address: 404, Chabra Complex, Building 8, Patparganj Rd, Shakarpur, Delhi – 110092

Importance Of Digital Marketing