HOW DO WE MEASURE THE SUCCESS OF OUR SEO METRICS IN A CAMPAIGN?
Being a digital marketer we are always very eager to know about the result of our work. We are always anxious about what could be the result of our work as we put lots of efforts. The best way to measure the success of our work is by examining SEO metrics.
SEO Metrics Definition?
SEO Metrics are the key performance indicators of the success of SEO campaigns.
It includes parameters such as:-
i) Ranking for the Important Keywords in Google Search Result Page (SERP):
You can check your website’s ranking on keywords by searching for that keyword in Google Search in Incognito Mode or or you could use a tool such as Ahref for checking the organic keywords rank in Google.
Let us suppose our site ranks in the top 5 for some high converting keywords then we must continue increasing the content around those keywords in our content so that we can stay there on the top. We should always make sure that our landing pages should be associated with keywords which are relevant to keep our bounce rate very low.
ii) Number of visitors coming on the website from organic results in Google everyday:
You can check the traffic on your website daily from Google Analytics.
iii) How many % of people have bounced from your website before loading of the webpage (Bounce Rate):
iv) How much average time they have spent on your website (Session Duration):
In the above image, you can see the bounce rate and average session duration for particular time or duration which is mentioned in Analytics.
Bounce rate is always very important as it shows how many user didn’t even landed on website. Bounce rate should be as low as possible. Bounce rate tells us how many users bounced away from our website without viewing one page. It is measured in %.
Suppose we have a high bounce rate, it may mean that we need to do some on site work to keep user around. Check bounce rate by landing page, it is also better idea to inspect the bounce rate by landing page.
If we are having high bounce rate in our landing page it could be indicating the content we have in our page did not match the keyword the user plugged in to the search engine. It also mean that the user quickly found that what he needed is not available and left it.
v) How many average number of pages they have visited in one session:
As you see in the above image the average pages per session is 1.43 for some website in Analytics. This can be found out by heading over to behavior section in Google Analytics.
vi) Number of websites referring to your article.
This can be found out easily by using a tool called as Ahref. It show many parameters for a website other than backlinks also.
Some of the parameters are URL Rating, Domain Rating, Number of Domains referring to a website, number of backlinks, organic traffic in a month, traffic value, etc.
Just put the link of the website in the site explorer of the Ahref and it will show all the stats of that website.
In the above image you can easily identify the different metrics of the website.
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vii) Number of Goal completion (if any):
For this you have to first set-up goal in google analytics. It can be easily done by heading over to admin section in Google Analytics and then goals section. Here, you can setup new goals.
As you can see in the above image that analytics is recording each and every goal for a website but the only thing is you need to set up goals first.
viii) Number of email signups on the website in 1-day.
There are many plugins available for this purpose like GetSiteControl, Email Newsletters which shows popups for email signup to the visitors and then sends their information directly to the admin of the website through mail.
ix) Earning from the website:
There are many sources of earning from the website such as
- Google Adsense
- Providing Services
Earning from Adsense can be checked by visiting the adsense website. Earning from Affiliate can be checked by visit the affiliate website. Earning in a E-commerce can be check by visiting the dashboard of woo-commerce plugin.
x) Time taken by the website to load after the user clicked on your website result in Google (site speed):
This is an very important factor in ranking of the website as it has been evident that websites which loads faster has low bounce rate in comparison to a slow website. Site speed can be easily checked in Google Analytics by heading over to behavior section and then site speed.
As you can see the above image the avg. loading time for a website is 17.85 sec. You can also compare the loading time for different browser such as chrome, safari, edge, UC browser etc.
These were the top 10 SEO Metrics to monitor in 2018.
Wait, I have a surprise for you. I have 6 more SEO Metrics to monitor.
Here are the 6 more SEO metrics to monitor in 2018.
xi) Indexed pages in Google search console :
One of the most important factor in ranking of the website is indexing. It is a fact that no one can find a web page if it has not been indexed yet.
So, we should always pay attention on the number of pages on our website that has been indexed. If it is taking a long time to get pages indexed then we can submit them manually in the search console.
We must also take note of page indexed and page submitted so how many pages indexed and how many pages so far has been submitted.
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xii) Number of pages crawled:
It is always important that to know that your pages are being crawled or not because without crawling it cannot be indexed.
So Google search console will show us that how many pages getting crawled every day you will get data of last ninety (90) days.
If you have hundreds of pages and only very small % of them are getting crawled it means there is a problem with our crawled budget. It is believed that Google will not crawl entire site if its bot consumes too many of system resources in doing so.
xiii) Duplicate Meta Descriptions and titles:
With the help of Google Search Console, you can check that how many titles and description in our site is duplicate, if our multiple pages have the same Meta description and title tags then, it would give a signal to search engine that all the pages are of the same topic or duplicate.
Just head over to Search Appearance in your Google Search Console and then to HTML improvements. Here you can check the duplicate, thin and long Meta Description on your website (if any).
xiv) The local visibility:
Local visibility always play a very important role for business. So always keep tracking local visibility.
Suppose your business has more than one physical locations. Then, local customer can easily visit to the nearest location.
If your map ranks for the local keywords then it is good but if it is not, then you must work on local SEO (search engine optimization) for local visibility.
xv) CTR (Click Through Rate):
Average % of clicks on your websites links in the search result ,that % is called CTR ( Click Through Rate). We must pay our attention as it tells us more than just how well our page rank in SERPs .
It will also tell you that how much your content appeals to people. The content in Meta Description in search result affects the click on the link.
If it does not appeal to the people, then they will move to other results. By examining CTR by using the catchy title and proper meta description we can get most of the attention from the search result.
xvi) Crawl Errors:
Crawl Errors can also be checked in Google Search Console. If we see any crawling errors, then it must be addressed without wasting time immediately.
These above stated 16 SEO Metrics are the key performance indicators for SEO.
SEO Mertrics Tool
We are fortunate that these days we have so many tools for SEO. Taking help from these tools, we can check our SEO metrics.
There are couple of tools that are best for everyone. what I think of one is Google Analytics and other one is Google search console. One of the best thing about these tools are both are free and most of the metrics you need you can be gathered from these two very important free tools.
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