Overview of Digital Marketing Course
The 'Introduction to Digital Marketing' is an ideal course package for individuals who want to understand the basic concepts of digital marketing. The introduction part of this course will help you to understand the difference between traditional marketing and digital marketing. How digital marketing works better as compare to other mediums of marketing.
To understand the concept of website creation in digital marketing is very good because we must know what is domain name and hosting. We will learn this type of information in website introduction. In this part, we will teach you , how to install wordpress ? how to set up cpanel of a website. How to buy domain name and web hosting. The difference between hosting and domain name. How to check quality of hosting ?
In website creation part of digital marketing course, We train students how to create a page in wordpress ? How to choose best theme for wordpress ? Difference between theme and plugin. How to set up wordpress for ecommerce site ? Why people are choosing wordpress over other blogging platforms ?
Search Engine Optimization ( SEO )
Search engine optimization is the process or technique to optimize your website or webpages in search engine like google , yahoo , bing , etc in such a way to get more visibility or higher rankings. There are two kind of seo are one is On-page seo and other one is Off-page seo. Onpage seo can be done by creating meta tags for website, Content optimization , attractive landing page, Robots.txt, Schema, H1, H2 etc. Offpage soe can be done by creating or increating reputation for your website from different websites through developing more quality backlinks.
Local Seo seems to be different from normal seo. Yes, because in normal seo , we play with keywords and backlinks to increase our SERP ( search engine results pages ) in search engine. But in local seo of digital marketing course, We will play with in city. We increase rankings of map listings.
Search Engine Marketing ( SEM )
Search Engine marketing is the process or technique to optimize your website in paid results of search engine like google, bing through paid advertisements. In this you have to pay for every click you get from search engine or any third party websites from display advertisement. There are so many types of advertisment in Search engine marketing like Search Advertisment, Display advertisement, Youtube Advertisment, Product Advertisment etc.
Social Media Optimization ( SMO )
Social media optimization in short term SMO. It helps you in digital marketing course to grab more audience , potential traffic , more leads, etc.. towards your websites or landing pages through social media sites like facebook , twitter, instagram , etc.
Social Media Marketing
Social media marketing is the process of increasing traffic of your websites from social media sites like facebook ,twitter , stumbleupon etc through paid advertisments. In this modules of digital marketing training, you will learn how to target potential traffic in social media sites. How to grab audience from social media sites.
Video advertisement will help you to increase your video popularity from so many platforms. How to viral your videos from Social media sites ? How to increase views of youtube videos ? How to target potential traffic from video advertisement ?
Email marketing is specifically showcasing a business message to a gathering of individuals utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email promoting. In training institute, email marketing is good option to promote your product through emailing.
Content Marketing purpose is to pull in and hold clients by reliably making and curating applicable and profitable substance with the aim of changing or upgrading customer conduct. It is a progressing process that is best incorporated into your general promoting methodology, and it concentrates on owning media, not leasing it.
This is the best strategy to viral your content in digital marketing course.
Essentially, content showcasing is the craft of speaking with your clients and prospects without offering. It is non-intrusion promoting. Rather than pitching your items or administrations, you are conveying data that makes your purchaser more shrewd. The pith of this substance technique is the conviction that in the event that we, as organizations, convey predictable, continuous profitable data to purchasers, they at last remunerate us with their business and dependability.
E-commerce marketing is different from normal marketing because we know e-commerce is less with content. and google like content. Then , how to do seo or how to promote e-commerce website.