UX DESIGN ( User Experience Design ) use in digital marketing
UX Design – User experience design is how a visitor feels when he interacting with your website, its different from SEO, SEM, SMM. Basically, it is the process of enhancing visitors’ experience by improving usability, accessibility and pleasure provided in the interaction. It’s based on how a website should look it improves the ratio of website visitors. every website owner has some desires, wanting from visitors to fulfil. whether that is buying something, registering for the membership, downloading a file or completing a contact form which directly convert the site visitors to site users and customers of the website. these collective actions mainly referred to as conversions on the platform of internet marketing. the good ex designer should be able to increase the number of website conversions without increasing your website traffic. in other words, we design can refer as having the right decorations and details. the website should be that much attractive through using right colour, the right lighting and the right match. the visitors must enjoy using it, want to attend more event and maybe even tell their friends about them.
SCIENTIFIC APPROACH TO UX DESIGN
Ux design can improve by changing seemingly insignificant details like button color, on page images and the wording and location of your calls to action. these things can make a big difference in how users interact with your site. if you want to improve your conversion rate your website strategically first you have to approach us design scientifically. for scientific analysis you have to process by five steps that can be anything but scientific.
A ux design process can be as -first you have to create a hypothesis to improve a website’s conversion rate and then decide, what needs to be tested in order to support that hypothesis now you have to make the appropriate changes to the website and begin A/B conversion testing. you have to collect enough data to draw real conclusions from the test results. at last review the conversion performance and make adjustments
This process with us disconcerting then those 10 conversions in a week are ordered to double it to 20 conversions at your current conversion rate. then you have to calculate how to increase your weekly website traffic using SEO, SEM, SMM to 2,000 visitors, this is also could potentially be a subordinate endeavor. if, however, you can improve your us design and increase in must be takes times, but it can have a powerful effect on your conversion rate. for example you can look at this-if you have at least 1,000 visitors to your website in a week and 1% of them are yours conversion rate to 2%, by this you can increase your conversion rate without increasing the rate of your visitors.
You can learn more from digital marketing course in delhi of techstack.