HOW DO WE MEASURE THE SUCCESS OF OUR SEO METRICS IN A CAMPAIGN? Being a digital marketer we are always very eager to know about the result of our work. We are always anxious about what could be the result of our work as we put lots of efforts. The best way to measure the Read More
21 Key Places to Learn Digital Marketing Skills in India
ASK YOUR SELF AM I PASSIONATE ABOUT LEARNING DIGITAL MARKETING SKILLS? CONFUSED FROM WHERE TO LEARN. NOTE: Before opting for a digital marketing course online or offline, below are a few pointers to evaluate the desirable institute or course structure. Most Internet users turned Internet Marketers without having proper DIGITAL MARKETING skills feel that they understand Read More
Digital Marketing Courses for Students & Professionals
Searching for Different Digital Marketing Courses? Got Confused. We have collected a list of eleven Digital Marketing Courses we all believe will be the best in helping you set a good way that performs properly. Running a business in this era is a challenging job. The advent of the Internet and Technology has taken the Read More
Google has announced that they are replacing the older key word tool with a new key words planner. Sometimes so on Google is replacing their keyword tool with the new planner so we shall need to understand how to use it – whether we want it or not! It is certainly distinct in the keyword Read More
Top Best Institute for Digital Marketing Course in Delhi
Now i am going to talk about best digital marketing institute, Numbers of institute in Delhi offers Digital Marketing course but the question is which institute is offer best digital marketing course. We have visit numbers of institute in Delhi and Delhi NCR and I find out all institute are good. They have many more Read More
There are above 200 ranking factors considered by Google when evaluating a website. These ranking factors all contribute to how prominently a website is positioned within the Search Engine Results Pages (SERPs).) Nonetheless, how a lot of these ranking factors are actually essential and how many of them if you focus on when trying to Read More
Content Marketing Checklist: Firstly, before we make a content marketing checklist to deliver the best content, we should understand what Content Marketing is all about- It is a type of marketing technique which is used to create a content which is relevant and valuable with the main motive of either to attract the new customers Read More
Startup ideas in India and their history : I have listed one the best startups in india which worked from last couple of past years and become one of the best giant in today industry. Have you heard about Techstack and 99Profile CEO. Mr. Manoj Singh Rathore who worked hard to get best result for Read More
Top 10 Advantages of Internet Marketing in 2017 : Do you wish to find out the advantages of internet marketing, but have not had any luck locating this information? You are about to learn what it will really mean for your home business and the very best advantages of online marketing. You can learn more Read More
Email ( electronic mail ) is the of the most important tool used for sending and sharing the information regarding your important documents files etc. it is used as the important tool to build the company reputation. It also helps in maintaining relationship between the business and the consumers for the smooth working. It is Read More
Why social media marketing is important for promotion and branding
Social Media Marketing is an essential tool used for the rapid growth of marketing as it majorly follows the word of mouth advertising that can be valuable for the Business. It is also been historically proven for businesses. Positive word of mouth can bring in new potential customers and bad word of mouth can scare Read More
Internet marketing: A very important factor of all marketing to understand what we are doing or not. Let’s start understanding basics of 5’c in internet marketing. What is Internet Marketing? The Internet or Digital marketing is the process to promote product or services through digital devices on the web. In new trend mostly companies are Read More
Seo And Digital Marketing Tools : Well My Friends , I am here with New post. There are lots of students and friends who were asking me about best tools for SEO and digital marketing they can use in 2017. So, I thought why not to make an article or note for them which helps Read More
How Can You Work As Social Media Manager After Digital Marketing Course?
In the event, you happen to be an organization that deals with a great number of social media issues, a person’s life style and online presence may possess a tremendous effect on choosing the right candidate. List the attributes and capabilities that you consider the crucial must have’s for your brand and narrow down your Read More
What is Snapchat? Do Businesses use Snapchat for marketing? There can be a myth that Snapchat is for individuals only – maybe not a business. Effectively, it’s perhaps not accurate. And today we’ll show you exactly how you can build a following and also a brand on Snapchat which brings you new visitors, customers, and Read More
How to Boost Profitability & Productivity with Digital Marketing Training
There was 1 misconception that jelqing all others which are the fact that of being ready to earn returns from being just present about the internet. There was an immense need for adopting a particular strategy therefore as to have an acceptable share of views from the audience. Routine checks on the campaign will crank Read More
With all the buzz around large data analytics, perhaps not enough attention is being provided to data quality and also the identification of models built on the data. Regardless of their deterministic nature, algorithms are simply as good as the data their modelers work with. Simply defined, algorithms adhere to a series of instructions to Read More
Optimizing Your Website: So you have a website that you created to sell and market your company’s products and services. Getting your business’s website created is one thing but making to visible to your audience, consumers is other. It takes quite an effort to do the later. However, it is possible. The first thing that you have to do is optimizing your website. This is one of the very basic fundamentals of SEO or Search Engine Optimization.
Now the question arises – What is SEO?
In an average Joe’s term, SEO or Search Engine Optimization is a technique of establishing seamless communication between your website and search engines like Google, Bing, Yahoo, MSN, etc., so that they can recommend your website whenever someone makes a search online by entering search phrases called keywords. In addition, SEO is also about creating a great, smooth user experience. Professionals use different SEO techniques, but all the techniques fall under two main categories: On Page SEO and Off Page SEO. You can learn more about seo by doing digital marketing course in delhi from techstack.
Now that you have understood a little about seo and the importance of optimizing your website, you must be wanting to get started. Hiring a SEO professional is the best thing to do. Or, you can try optimizing your website by yourself. But, you need to have a proper training. Before you get started, here are some key points to remember when you start optimizing the website:
Content is king:
You must have heard someone saying this. What’s in your website for the website to become a success. Content on your website, infrastructure, content management system, and information architecture – together form the core basis of your website. So it’s necessary to get these strong. What many new businesses tend to do is skip the basics and spend money on different marketing campaigns. You can spend on marketing campaigns but first you have to work on your website’s basics. Think of your website as a cake. Paid search, social media and your links are the icing, but sugar and flour are the content, information structure, CMS, and infrastructure.
What the Search Engines look for and not look for:
Search Engines like Google, Bing, etc. want to do their job best by referring users to the urls that are most relevant to their searches. So, how do Search Engines determine relevancy? It’s based on few basics, and they are:
To what extent your page content is relevant to the search query. It depends on the information in the text part, titles, and descriptions.
How fast your website operates and does it works well?
How good enough is the content on your website so that it can be used as a reference? Is the content good to link to?
Last but not the least, how good your website looks? Is it easy to navigate around? Does your website looks safe?
What Search Engines not look for is keyword stuffing, poor content, purchased links, and bad user experience.
Lastly, you have to know your business model. You should know what’s the goal of the business, your assets and liabilities, what creates conversion/sale for you, etc.