Award-Winning Digital Marketing Course in Lucknow

#1 Digital Marketing Course in Lucknow ( Corporate Technologist )

Image Icon
Rated 9.8/10 by 8,439 Participants

Training Mode: Online & Offline Sessions || Live Projects for Practical Experience

Become a Certified Expert Today

Batch Starting: 09-03-2026

Or Mail Us at info@techstack.in

Digital Marketing Course in India
Dual Certifications

From Techstack and Orangus

Affiliations

With Orangus India and Startup India

Flexible Learning Options

Weekday and Weekend batches available

Easy Payment Plans
11000 Per Month

India's #1 Digital Marketing Course in Lucknow Associated Partners With

Techstack collaborates with top industry leaders and global brands to deliver cutting-edge education, hands-on training, and professional certifications that align with current market demands—ensuring students are job-ready from day one.

Google Partner
Facebook Marketing
Bing Ads
Hubspot
Amazon
Orangus
Yahoo
Forbes

Course Curriculum ( Digital Marketing Course in Lucknow )

Our Digital Marketing Course in Lucknow is designed to give students, entrepreneurs, and working professionals an in-depth understanding of the digital ecosystem. The curriculum is carefully structured into 31+ advanced modules, covering everything from SEO, PPC, Social Media Marketing, Website Planning, Analytics, and Content Strategy to the latest tools and techniques that companies demand today.

By enrolling in this course, you will not only learn how digital marketing works, but also gain practical exposure through live projects, case studies, and hands-on assignments. Whether you want to build your own brand, work as a freelancer, or secure high-paying jobs in top companies, our Digital Marketing Training in Lucknow gives you the right career edge.

Digital Marketing Course Curriculum (31 Modules)

  • What is Marketing?
  • What is the Internet?
  • What is Digital Marketing?
  • Internet Marketing vs Traditional Marketing
  • Basics of Search Engine
  • Fundamentals of Google Algorithm
  • Google vs other Search Engines
  • Technologies used in DM
  • Importance of Website Traffic
  • Structure of Online Marketing
  • Process of Digital Marketing
  • Scope of Digital Marketing
  • Case studies
  • Tips & Tricks of Digital Marketing

Start your journey with the Digital Marketing Course in Lucknow by learning the fundamentals of marketing and the internet. Get a clear idea of how digital marketing differs from traditional marketing, basics of search engines, and Google’s ranking algorithms. This strong foundation will prepare you for advanced strategies.

  • Website and Webpages
  • Types of Websites
  • Different platforms to create a website
  • Intro to WordPress
  • Intro to HTML
  • Intro to PHP
  • Posts vs Pages
  • Category vs Tags
  • Themes, plugins, and layouts
  • What is a domain?
  • What is hosting?
  • What is C-panel?
  • Planning your website
  • Tips & Tricks to website Planning

A successful online presence begins with a well-planned website. In this module of our Digital Marketing Training in Lucknow, you’ll learn about domains, hosting, website structure, user navigation, and how websites support business growth.

  • Choosing the right hosting
  • Introduction to WordPress
  • How To Install WordPress?
  • Finding a right domain name
  • Choosing a free/premium template
  • Know your WordPress dashboard
  • Adding a sitemap, widgets, and themes
  • Create Posts and Pages
  • WordPress categories and tags
  • Creating multiple pages
  • How to upload Demo content?
  • Our 20-step plan to create your website
  • Integrating Google Analytics
  • Site speed- make it faster

Learn how to design and develop websites using WordPress and CMS platforms. From adding pages and plugins to customizing layouts and optimizing user experience, this module makes you job-ready.

  • Introduction to different types of content
  • Brainstorming to develop content ideas
  • Researching, writing, and editing content
  • Learning about Keyword Research tools
  • Deepen your research using other forums and websites
  • Formula to writing a proper content
  • Avoiding grammatical mistakes
  • Understanding your audience
  • Know about the word limit
  • Learn how to keep your readers hooked
  • Tone and intonation for content
  • Do’s and Don’ts of Content Writing
  • Know the difference between informative & creative writing
  • Free e-books provided to enhance your knowledge

Content drives every campaign. Our Digital Marketing Course in Lucknow trains you in SEO-friendly content writing for blogs, websites, social media, and advertisements. Learn how to engage audiences and rank higher on search engines with powerful writing skills.

  • Basics of keyword research
  • Importance of keyword research
  • Introduction to keyword research tool (SEMrush, Google keyword tool)
  • Different types of keywords
  • Competitor Track
  • Keyword Optimization
  • Category Rankings
  • Case Studies
  • Webmaster tools to check search performance and crawling
  • Review Analysis

Discover how to identify high-value keywords that attract customers. Using tools like Google Keyword Planner, SEMrush, and Ahrefs, you’ll learn keyword analysis, competition checks, and how to build strategies around them.

  • What is SEO?
  • What is a Search Engine?
  • Types of Search Engine
  • How Search Engine works?
  • On-page vs off-page SEO
  • Optimization (Domain, Meta tags, Content, Image)
  • Latent indexing
  • Robots.txt
  • HTML and XML sitemap
  • Link building (Linking and backlinking)
  • Black hat, white hat, and grey hat SEO
  • Domain authority vs Domain rating
  • 200 Ranking Factors for SEO
  • Generating an SEO report

SEO is the heart of digital marketing. In our SEO module of Digital Marketing Course, you’ll master On-page SEO, Off-page SEO, Technical SEO, and Local SEO to rank websites higher on Google and other search engines.

  • What is E-Commerce SEO?
  • Product keyword analysis
  • Indexing products
  • Conversion rate optimization
  • Product Listing Ad campaigns
  • Learning various E-Commerce SEO Tools
  • Content Promotion
  • Understanding E-Commerce PPC
  • Tactics about E-Commerce Channels
  • Understanding your metrics

Our Digital Marketing Course in Lucknow covers a dedicated module on E-commerce SEO to help you rank online stores higher on Google. Learn how to optimize product pages, categories, and site structure, along with technical SEO, schema integration, and conversion-focused strategies. This training ensures you can drive organic traffic and boost sales for any e-commerce business.

  • What is Local SEO?
  • On-site content review
  • White page listings
  • Organic search vs Paid Advertising
  • Quality off-site link building
  • Improving your local visibility
  • Google myBusiness
  • Facebook Local
  • Other local listing sites like Just Dial, Sulekha, Shiksha, etc.
  • Tips & Tricks to enhance your local SEO presence

In our Digital Marketing Course in Lucknow, the Local SEO module helps you learn how to optimize businesses for local searches and Google Maps. From creating and managing Google My Business profiles to building local citations and reviews, this training ensures you can improve visibility for small and medium businesses in specific locations.

  • Introduction to Google Webmaster tool
  • What is Search Appearance?
  • What is Data Highlighter?
  • What are accelerated mobile pages?
  • What are HTML improvements?
  • What is structured data?
  • Importance of Sitelinks
  • What is search analytics?
  • What is search traffic?
  • What is a crawler?
  • How to remove pages from Google search results?
  • Indexing pages through GWM
  • Google disavow tool
  • Tips & tricks for mastering Google WebMaster

Our Digital Marketing Course in Lucknow includes complete training on Google Webmaster Tools (Search Console) to help you track and improve website performance. Learn how to submit sitemaps, fix indexing issues, monitor search queries, analyze clicks, impressions, and optimize sites for better Google visibility.

  • Content and webmaster guidelines
  • Learn to remove broken links & outdated cache
  • Crawl error & control
  • Malware spam
  • Geotagging your website
  • Learn using diagnostics and tools
  • Learn about bingbot
  • What is search analytics?
  • What is search traffic?
  • What is a crawler?
  • How to remove pages from Google search results?
  • Indexing pages through GWM
  • Google disavow tool
  • Tips & tricks for mastering Google WebMaster

In our Digital Marketing Course in Lucknow, you will also learn Bing Webmaster Tools to optimize websites beyond Google. This module covers sitemap submission, keyword insights, crawl control, backlink analysis, and performance reports, ensuring your site ranks well on Bing and other search engines.

  • What is Google Analytics?
  • Adsense and page analytics
  • Usage of Google analytics
  • How to add a website in Google analytics?
  • How to check user behavior from Google analytics?
  • Ways to check user background; coming from Organic, Social or direct?
  • Difference between Session vs Page view
  • Multi-Channel Funnels
  • Demographics and Interests Report
  • Tips & Tricks to master yourself in this particular field

Our Digital Marketing Course in Lucknow provides hands-on training in Google Analytics to track and measure website performance. Learn how to analyze traffic sources, user behavior, goals, and conversions to make data-driven marketing decisions and improve ROI for campaigns.

  • What is Creative Designing?
  • How to create appealing creatives?
  • Introduction to typography
  • Colour combination and schemes
  • Logotype Design
  • Learn to create infographics
  • Deciding an appropriate size according to the platform
  • Maintaining the text ratio of the creative
  • Alignment to be taken care of
  • Using CTA terms in the creatives
  • Use instant creative designing tools
  • Use creative taglines

In our Digital Marketing Course in Lucknow, the Creative Designing module helps you learn how to design eye-catching graphics, banners, and social media creatives. Using tools like Canva and Photoshop, you will master the basics of design that attract customers and increase engagement in digital campaigns.

  • What is social media?
  • How many social media platforms are available?
  • Benefits of social media
  • What is social media optimization?
  • How to grow your organic followers?
  • Increase the engagement
  • How to target the right audience?
  • Usage of different social media tools
  • Learn post scheduling (use Hootsuite, buffer), etc.
  • An introduction to listening tools
  • How to increase the reach of organic posts?
  • How to optimize your page?

Our Digital Marketing Course in Lucknow includes a dedicated module on Social Media Optimization to help you improve brand visibility across platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn how to create engaging posts, optimize profiles, use hashtags, and increase organic reach without paid ads.

  • Introduction to social media marketing
  • How to use Facebook for lead generation?
  • Ways to use Can we use Facebook for branding?
  • How to target the right audience?
  • How to increase the likes of the Facebook business pages?
  • How to create Facebook Ads?
  • Facebook Ads Automation
  • How to generate leads through Facebook Marketing?
  • How to add conversion tracking pixel code?
  • Make regular reports keeping a check on the insights

In our Digital Marketing Course in Lucknow, the Facebook Marketing module teaches you how to run effective ad campaigns, boost posts, and engage audiences through targeted strategies. Learn audience segmentation, budget planning, ad creatives, and analytics to generate high-quality leads and conversions.

  • An introduction to Linkedin marketing
  • How does Linkedin work?
  • When to use Linkedin as a way to market/drive leads?
  • How to generate B2B leads?
  • Create different types of Linkedin sponsored Ads
  • Selection of the Best Ads for promotion
  • Keeping a track of Linkedin sales
  • How to target the precise audience?
  • Usage of relevant keywords in the bio and description of the page
  • Adding links for better leads

Our Digital Marketing Course in Lucknow covers a complete module on LinkedIn Marketing, where you will learn how to build a professional brand, generate B2B leads, and run targeted ad campaigns. From profile optimization to content strategy and LinkedIn Ads, this training helps you connect with decision-makers and grow business opportunities.

  • What is Twitter?
  • What is Twitter Marketing?
  • How to create Twitter Ads?
  • Ways to Increase website visitors through Twitter Ads
  • Increase followers with the help of Twitter Ads
  • How to process with App installation with the help of Twitter Ads?
  • How to Tweet in the most effective manner?
  • Twitter embedded/block/ widgets
  • Usage of effective hashtags
  • Campaign planning and ideations

In our Digital Marketing Course in Lucknow, the Twitter Marketing module helps you learn how to build brand awareness and engage audiences through trending hashtags, tweets, and ads. You will master profile optimization, content planning, and running Twitter Ads to generate leads and boost online presence.

  • What is Pinterest?
  • What is Pinterest marketing?
  • When to use Pinterest Marketing?
  • Key factors to use Pinterest Ads
  • How to generate sales with Pinterest?
  • Learn to choose the right category for your content.
  • Share your content on other social networks other than Pinterest
  • Learn to optimize your boards with Keyword-Rich Descriptions.
  • Automate your content
  • Know-how the other strategies to have a successful marketing campaign

Our Digital Marketing Course in Lucknow includes a dedicated Pinterest Marketing module where you will learn how to create attractive pins, boards, and strategies to drive traffic to websites and online stores. From optimizing visuals to running Pinterest Ads, this training helps you generate leads and boost brand awareness through visual marketing.

  • What is Instagram?
  • A basic introduction to Instagram Marketing
  • How to create Instagram ads?
  • Creating remarkable content for Instagram Ads
  • Analyze and run your Ads
  • Use Instagram Marketing for influencing
  • Generate leads through Instagram Marketing
  • Drive traffic to your website with Instagram Ads
  • Get in touch with influencers for better reach and engagement
  • Tips and Tricks to tackle the account/business page

In our Digital Marketing Course in Lucknow, the Instagram Marketing module teaches you how to grow followers, increase engagement, and run targeted ad campaigns. Learn how to use reels, stories, hashtags, and influencer collaborations along with Instagram Ads to build brand awareness and generate leads.

  • What is Google Adwords?
  • Campaign ideations
  • Differentiating between Ads and Keywords
  • What are Bing Ads?
  • Introduction to PPC
  • Selection of relevant keywords
  • Options for advanced locations
  • Bid stimulator
  • How to control fraud click on your Ads
  • Creation of Search Ads
  • Differentiating dynamic search Ads and dynamic keyword insertion?
  • The process of marketing

Our Digital Marketing Course in Lucknow includes a specialized Search Marketing module to help you master both paid and organic strategies. Learn how to optimize websites for higher search rankings (SEO) and run effective paid campaigns (SEM) on platforms like Google Ads to drive targeted traffic and quality leads.

  • What is Display Marketing?
  • Learn to create remarkable Ads
  • How to lower CPC?
  • How to create Banner ads?
  • An intensive and interactive course of Display Advertising
  • Selection of Affinity and In-Market Audience
  • Strong and effective Content
  • Case studies covering practical, real-world scenarios
  • Generation of leads with banner creation
  • Tips & Tricks provided to groom you thoroughly

In our Digital Marketing Course in Lucknow, the Display Marketing module trains you to create visually appealing banner ads and run them across Google Display Network and partner websites. Learn targeting, remarketing, ad design, and campaign optimization to attract the right audience and boost brand visibility.

  • What is Video Marketing?
  • Basic concepts of video marketing
  • Promotion of videos through Google Adwords
  • How to Create in-stream Ads?
  • True View Ads vs Stream Ads
  • How to increase views on your videos?
  • Creation of sequence and bumper Ads
  • Optimize your videos

Our Digital Marketing Course in Lucknow includes a complete Video Marketing module to help you promote brands using engaging video content. Learn how to create, optimize, and market videos on platforms like YouTube, Facebook, and Instagram, along with running paid video ad campaigns to boost reach and conversions.

  • What is App Marketing?
  • What Is Mobile Marketing?
  • How to promote apps through mobile marketing?
  • What are the mobile marketing platforms?
  • How to make a business from mobile marketing
  • Create iOS and Android App Ads
  • How to decide Target Cost Per Install?
  • Effective mobile marketing strategies
  • How to target potential customers through App Marketing?
  • Tips to generate better leads

In our Digital Marketing Course in Lucknow, the App Marketing module teaches you how to promote mobile applications and increase downloads. Learn strategies like App Store Optimization (ASO), in-app advertising, push notifications, and user engagement techniques to grow app visibility and retention.

  • What are shopping Ads?
  • Introduction to the basics of Shopping ads?
  • How to increase product sales?
  • How to use Google Merchant Center?
  • How to upload products in GMC?
  • How to link GMC with Google Ads?
  • Creation of shopping Ads and Campaigns
  • Product Listing
  • Product Catalogue
  • Tips & Tricks to create an effective shopping platform

Our Digital Marketing Course in Lucknow offers a complete Shopping Marketing module to help you master Google Shopping Ads and product-based campaigns. Learn how to create product feeds, optimize listings, run targeted shopping ads, and track conversions to boost e-commerce sales effectively.

  • What is Email Marketing?
  • Types of Email Marketing
  • How to send bulk email with your own mail server?
  • How to collect data for Email Marketing?
  • How to analyze Bounce rate and Open rate?
  • Collection of leads from Email Marketing
  • How to create a newsletter for Email Marketing?
  • Ways to set up templates and newsletters?
  • How Can we use Mailchimp for Email Marketing?
  • How to generate leads through Email Marketing?

In our Digital Marketing Course in Lucknow, the Email Marketing module trains you to design and run professional email campaigns that convert. Learn how to build subscriber lists, segment audiences, automate emails, and track performance using tools like Mailchimp and HubSpot for maximum ROI.

  • What is Content?
  • What is Content Marketing?
  • How many types of content marketing is available?
  • Learn about content planning
  • Content Development
  • Difference between Informative and Creative content?
  • Find the right keywords for your content
  • Learn strategies for an effective content marketing
  • Content Marketing Do’s and Don’ts
  • How to target potential customers through the right content?

Our Digital Marketing Course in Lucknow features a dedicated Content Marketing module where you will learn how to create, distribute, and promote valuable content that attracts and engages audiences. From blogs and articles to infographics, videos, and case studies, this module helps you build strong brand authority and generate quality leads.

  • What is E-commerce Marketing?
  • Basic concepts of Ecommerce
  • Effective strategies to plan for an eCommerce website
  • Difference between Normal SEO and eCommerce website SEO?
  • How to boost sales through E-commerce?
  • Easy checkout and cart development techniques
  • Product presentation and”ROI” parameter
  • How to promote large products in a single click?
  • How to avoid failure on-site auctions?
  • How to increase eCommerce sales through marketing?

In our Digital Marketing Course in Lucknow, the E-commerce Marketing module teaches you how to promote and grow online stores using digital strategies. Learn product listing optimization, sales funnel creation, marketplace promotions, remarketing, and paid ads to drive traffic and boost conversions for e-commerce businesses.

  • Basics of video optimization
  • Organic traffic on YouTube
  • Analyzing Annotations
  • Impact of Social media on YouTube video ranking
  • Audience Retention
  • How to rank a video in 24hr on YouTube?
  • How to get more subscribers on YouTube?
  • Monetize through Google Ads
  • Keywords in filenames/comments
  • In-video programming
  • Cards demonstration
  • YouTube’s creation tools

Our Digital Marketing Course in Lucknow includes a complete Video Optimization module where you will learn how to optimize videos for better visibility on YouTube and other platforms. This module covers keyword-rich titles, descriptions, tags, thumbnails, playlists, and analytics to increase views, subscribers, and engagement.

  • What is Google?
  • What is Google Adsense?
  • Difference between Google Adwords vs Google Analytics
  • Easy steps to follow for Google Adsense
  • Difference between Google Adsense vs Affiliate Marketing?
  • Plugin for AdSense integration
  • Adsense Reports Study
  • Different types of Ad unit
  • Which size for Adsense is the most effective?
  • Case Studies to work for Google Adsense

Our Digital Marketing Course in Lucknow also includes a Google AdSense module that teaches you how to monetize websites and blogs. Learn how to set up AdSense accounts, place ads strategically, follow policies, and maximize revenue through ad optimization and traffic growth.

  • What is Marketing?
  • What is Affiliate Marketing?
  • Easy steps to earn from Affiliate Marketing
  • How to start earning from Affiliate Marketing?
  • Ways to find low competitive keywords with high potential?
  • Learn about Affiliate Earning Models
  • Know about Affiliate Landing Pages
  • Ways to redirect visitors to the Affiliate page?
  • Get knowledge about B2B and B2C industry
  • Tips & Tricks to drive in more sales and reach more people

In our Digital Marketing Course in Lucknow, the Affiliate Marketing module helps you learn how to earn online by promoting products and services of other businesses. This training covers affiliate networks, commission models, link building, traffic generation, and strategies to maximize earnings as a professional affiliate marketer.

  • What is Freelancing?
  • How do you make your venture in the field of freelancing?
  • How to get projects on freelancing?
  • How to get the project on Upwork?
  • How to make contacts on Fiverr?
  • How to initiate Gigs on Fiverr?
  • How to generate sales on Fiverr?
  • Know-how to use the portal effectively
  • Bid for the projects easily and smartly
  • Simple selling basics

Our Digital Marketing Course in Lucknow also trains you on how to earn as a freelancer by offering digital services like SEO, Social Media Marketing, PPC, Content Writing, and Web Development. Learn how to create profiles on platforms like Upwork, Fiverr, and Freelancer, build client relationships, and generate consistent income while working independently.

  • Google Ads Fundamental Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Mobile Certification
  • Google Ads Video Certification
  • Digital Sales Certification
  • Google Analytics Certification
  • Facebook Blueprint Certification
  • Techstack Assessment Certification
  • Techstack Certification

Along with practical training, our Digital Marketing Course in Lucknow also prepares you for 10+ industry-recognized certifications from Google, HubSpot, and Facebook. These certifications validate your expertise in SEO, PPC, Analytics, Social Media, and Content Marketing, helping you boost your resume and career opportunities.

Corporate Technologist Digital Marketing Course ( CTDM ) 26 Modules

  • How to become a pro blogger?
  • How to overcome writer’s block?
  • AIDA Writing: write and engage your audience using copywriting
  • Outposts: promoting your blog and each article
  • Traffic From Google: SEO Essentials
  • Automating Your Social Media Traffic
  • How to create a sales funnel using a blog and social media?
  • Lead Magnets That Make People Subscribe
  • Making Money With Your Blog
  • Different techniques for blogging
  • How to use webinars to boost your online presence?
  • Networking – Start knowing relevant people who can help your blog
  • What is personal branding?
  • Learning the basics of branding to becoming a pro
  • Know about your personal branding story
  • Deciphering your personality laying the foundation to building your brand
  • Know your target audience
  • Think hard about your core values and morals before proceeding.
  • Experience, education, certificates, and accomplishments to add authority
  • Build a brand from scratch
  • Build your identity like never before
  • Generate more leads with your own branding
  • What is Google DFP?
  • Introduction to Google DFP
  • Manage your inventory
  • Create Ad units and Ad tags
  • Configure AdSense for remnant inventory
  • Know-how about Double click search and/or bid
  • Working with third party creatives
  • Google Analytics study
  • Setting up Ad units
  • Yield Management with DFP
  • What is Drop Shipping?
  • How does Drop Shipping work?
  • Pros and cons of starting with Drop Shipping
  • How to set up Drop Shipping?
  • Different types of Drop Shipping
  • Make your first sale
  • Handling of easy shipment
  • Online marketing investment
  • Increase reach and sales
  • Tips & Tricks to be an expert in Drop Shipping
  • Introduction to Adobe Illustrator
  • Working With Illustrator Panels
  • Controlling The Illustrator Views
  • Ratio of the size taken
  • Hiding And Locking Illustrator objects
  • Illustrator Artboards
  • A peek at the Interface of the Illustrator
  • The magical wand
  • Selecting and working with Illustrator objects
  • Selection of the right attributes
  • Creative use of grids and guides
  • Previewing the modes
  • What is Adobe Photoshop?
  • Learn about the basic manipulation tools
  • Learning various effects namely- background blur and haze, etc.
  • Uploading different layers with the selection of the right tools
  • Learning the Image Processor
  • Creation and the usage of basic tools
  • Photo Correction
  • Creation tools with advanced features
  • Applying Portrait or textured portrait
  • Guide to enhancing the picture
  • What is HTML?
  • Basic introduction to HTML and its process
  • Easy HTML Search Optimization
  • Choosing the right template
  • Five Easy SEO Wins for Your Website
  • Analyzing the low hanging fruit in SEO
  • Different approaches to find Keywords.
  • Knowledge of HTML and CSS3
  • The Five-Point SEO Checklist for Content Marketing
  • Copywriting and Storytelling Basics (Better Content = More Conversions)
  • What is Adobe?
  • Introduction to Adobe Dreamweaver
  • How to create a bootstrap website?
  • How to edit the website on the Local Server?
  • Learning CSS
  • Easy way to use Dreamweaver
  • Create Landing Pages in Dreamweaver
  • Formatting text while adding special characters
  • Responsive web page layouts
  • Guide to Dreamweaver
  • What is Adobe Premiere?
  • Introduction to the title, fonts, special effects, etc.
  • Subclipping in Adobe Premiere Pro
  • Audio Editing in Adobe Premiere Pro
  • Adding Motion to Titles with Keyframes
  • Closed Captions in Adobe Premiere Pro
  • Syncing Video and Audio from Multiple Cameras or Recorders
  • Color Correction and Color Grading in Adobe Premiere Pro
  • Audio effects to fade, add or include effects
  • Audio Levelling at the top level
  • What is SEO?
  • How does technical SEO work?
  • The rules of linking and Link Building
  • How to Appear in Google’s Answer Box
  • 20 Attributes provided by us, that will influence a Link’s Value
  • Learn in-depth about Google algorithm updates
  • Converting goals into reportable metrics
  • How to prove the ROI of SEO Campaigns
  • 200 different ranking factors
  • Generating SEO Report for your client
  • Variants of the techniques followed for SEO
  • Strategies to follow for black hat SEO
  • Grey Hat SEO strategies
  • Know-how the Domain Authority vs Domain Rating
  • Learn about Page Authority vs URL Rating
  • How to build authority with quality backlinks
  • How to convert goals into reportable metrics
  • How to protect your black hat SEO
  • Traffic/Lead generation
  • What is blog writing?
  • How to make effective strategies for blog outreaching?
  • Generate catchy topics and headlines
  • Ways to write an effective, informative, and trendy blog
  • Set your goals
  • Collaborate with different bloggers
  • Understand the need for bloggers
  • Target your audience right depending on your niche
  • Measure the results
  • Use content repurposing to increase traffic
  • Know your competitors
  • Difference between the way they work and the way you are planning to work
  • Understanding the needs of a user
  • Generating different ideas
  • Group discussions to plan better
  • Planning and entrepreneurship
  • Choose the right metrics
  • Choose the right marketing channels
  • Analyzing the way of working
  • Prove your marketing value with a competitive analysis report
  • What are influencers?
  • What is influencer marketing?
  • Identify and define your audience right
  • Collaborate with a renowned influencer
  • Qualify Your Influencers
  • Choose a Type of Influencer Marketing Campaign
  • Create exclusive content which your Influencers Can’t Refuse
  • Craft out of the box campaigns ideas
  • Track your outreach
  • Generate better sales revenue
  • What is a Lead?
  • Build a website for Lead Generation
  • Add a live chat function to your website
  • Difference between Leads Vs Sales?
  • What is SEO?
  • How to generate leads through Search Engine Optimization?
  • Social media & Content marketing
  • Generate customer testimonials
  • Include calls to action on your website
  • Collect online revenues
  • How to generate leads through Google Adwords?
  • Difference between Micro conversion and Macro conversion?
  • What is Online Reputation Management?
  • Know-how to use ORM tools
  • Neutralise the reviews in a polite manner
  • Improving the reputation
  • Hiding of the negative reviews
  • Creation of ORM strategies
  • Increasing the star rating
  • Flagging inappropriate reviews
  • Analysing Real-Time case studies
  • Get more customers
  • What is an InstaPage?
  • How to create landing pages?
  • Integrations and security
  • Create service InstaPage
  • Tools and Techniques
  • Capture the page speed
  • Visualising AdMaps
  • Page designing and collaboration
  • Focusing on the right geographical location
  • Keep a track of Leads
  • What is Quora?
  • What is Quora Marketing?
  • Learn the ways to write effective answers
  • Ways to increase Quora followers and visitors
  • Influencing through Quora
  • Maintaining the right Quora profile
  • Learning the hard way through your activity feed
  • Providing relevant information to the questions
  • Keeping a check on the ranking
  • How to generate Leads through Quora?
  • What is outbound lead marketing?
  • Difference between inbound and outbound marketing
  • Introduction to Outbound Marketing
  • How to generate leads via Emails + Calls + LinkedIn
  • How outbound lead generation matter?
  • Techniques and unique strategies to get along with the leads
  • What all is required to have successful outbound lead generation
  • A good understanding of segmentation of the target audiences
  • Execution/implementation of the strategies
  • Tips to move forward with outbound lead marketing
  • Introduction to viral marketing
  • Viral Marketing tools and techniques
  • How to get featured on other Bloggers’ Newsletters
  • Social outreach
  • Usage of SEO Techniques
  • Promote through Reddit
  • Know about Adsense as the best monetization tool
  • Viral your website with limitless profits
  • Using the power groups to drive huge traffic
  • Earn better with content marketing platforms like Taboola & Outbrain
  • What are Coupon Codes?
  • What is Coupon Code Marketing?
  • Ways to develop an eCommerce website whilst adding coupon coding
  • Availability of different types of codes
  • Why adopt couping in your business?
  • Strategies for customer acquisition
  • Benefits to using coupon code marketing
  • Security purposes for Coupon Coding
  • Difference between Coupon coding marketing vs other marketing techniques
  • Tips to excel your website for marketing
  • What is a Press Release?
  • Making of effective content
  • Make your content point to point
  • Different types of press releases
  • Include a Clear Call-to-Action
  • Use Visual Content
  • Your title/heading should be informative yet catchy
  • Know the length of the content
  • Reach out to Specific Journalists.
  • Ways to roll out your release
  • Define your niche appropriately
  • Keep yourself up to date with current trends
  • Learn affiliate marketing techniques
  • Learn to Promote your coaching or consulting services
  • Market your skills
  • Collaborate with an influencer
  • Join the YouTube Partner Program.
  • Promote products and services
  • Create informative content
  • Interactive sessions for better engagement
  • What is a Domain?
  • Introduction to Hosting and Domain
  • Checklist before one buys the Domain
  • Add a relevant name, but an easier one
  • Find names that offer real value
  • Check domain availability/authority
  • Get your domains front and center
  • Evaluate the price
  • Know-how to purchase and sell
  • Monitor everything before moving ahead
  • Raising awareness to the audience
  • Creating multiple lead magnets
  • Keep a check on regular visitors
  • Sales and retention
  • Actions (B2B or B2C sales cycle)
  • Learning the essential tools required to move forward
  • Re-engaging with the old customers
  • Sales Funnel troubleshooting
  • Generate better conversions
  • Tips & tricks to keep the customers intact
  • What is Product Marketing?
  • How to launch a product?
  • Ways to increase a product’s visibility in the market
  • Prepare your FAQ before launching your product
  • Development of marketing plan
  • Creating different strategies to attract customers
  • Analyzing and focus on a larger audience
  • Take care of your customer service
  • Lead generation
  • Take a chance with remarketing.

Language & Tools Covered:

HTML
Wordpress
Adobe illustrator
Adobe Photoshop
Google Analytics

Certified Digital Marketing Course in Lucknow

Gain hands-on skills, cutting-edge industry knowledge, and a globally recognized certification that sets you apart in today’s competitive marketing landscape. Enroll now with Techstack Institute to experience the best digital marketing training in Lucknow—tailored for aspiring marketers who are ready to lead.

Online Marketing Course Certificate
Internet Marketing Course Certificate
Digital Marketing Course Certificate

Join Asia #1 Premier Digital Marketing Program

Flexible Learning Options: Choose from Online or Classroom Mentorship | Available in 3 or 6 Months Formats

Learn from Industry Experts and Mentors

At Techstack Institute Lucknow, you’ll learn directly from top digital marketing experts with years of real-world industry experience.
Our faculty members are not just trainers—they’re practicing professionals dedicated to your growth. With personalized mentorship, one-on-one guidance, and hands-on project training, we ensure you build the practical skills needed to thrive in today’s fast-paced digital ecosystem. Learn from Lucknow’s best mentors and launch your marketing career with confidence.

Our Faculty:

IBM
Google
Infosys
Our Expert Network at a Glance

50+ Dedicated Members committed to your success and growth

200+ Industry Mentors providing hands-on guidance

6+ Award-Winning Faculty bringing cutting-edge knowledge and experience

Why Choose Techstack for Your Digital Marketing Course in Lucknow?

At Techstack Institute Lucknow, we don’t just teach digital marketing—we prepare you to thrive in it. Here's why thousands of students trust us to launch their careers:

Comprehensive Curriculum

Master a broad range of digital marketing skills.

Structured Learning Path

Progress from beginner to expert with a clear roadmap.

Lifetime Support

Become part of our alumni and continue receiving career guidance.

Hands-On Experience

Apply your knowledge through real-world projects.

Expert Faculty

Learn from industry leaders with proven success.

Exclusive Online Access

Study anytime, anywhere, with our flexible online platform.

Why Digital Marketing from Techstack is Key to Your Career Success

In today’s fast-evolving digital landscape, having just a degree isn’t enough—you need specialized, hands-on expertise. At Techstack Institute in Lucknow, we offer more than just a course—we deliver a complete transformation. Here’s why choosing Techstack for your Digital Marketing Course in Lucknow is the smartest move for your career:

Industry-Endorsed Curriculum Designed for the Real World

Techstack’s curriculum is curated by industry leaders to ensure it’s aligned with the latest marketing trends, platforms, and job roles. From SEO and Google Ads to Social Media, Analytics, and AI tools, every module empowers you with high-demand skills.

Techstack Student

Learn the Techstack Way: Practical. Flexible. Career-Focused.

At Techstack Institute Lucknow, we believe that digital marketing should be taught the way it’s practiced—through real campaigns, flexible learning paths, and a laser-sharp focus on career outcomes.

Hands-On Learning

Work on live projects to gain practical experience and portfolio-ready results.

Industry-Aligned Curriculum

Stay ahead with updated modules that reflect current digital trends and tools.

Career Development Support

Get help with resumes, mock interviews, and job readiness from dedicated mentors.

Flexible Learning Options

Learn at your own pace—online or offline—with full access to expert-led sessions.

Professional Networking

Join expert webinars, live workshops, and connect with industry leaders.

Join Thousands of Successful Techstack Graduates

At Techstack Institute Lucknow, we don’t just teach—we deliver outcomes. Over 1000+ students have successfully launched their digital marketing careers after completing our in-depth training. From securing roles at top brands to building profitable freelance agencies, our alumni are real-world proof that expert mentorship and hands-on learning lead to tangible success.

Course Fee Structure:

For detailed fee information, reach out to us today!

Flexible Pricing

Tailored to match your learning needs.

Dynamic Fee Plans

Adjusted based on course duration and modules.

Affordable Payment Options

EMI options available for ease of payment.

Custom Packages

Designed for different career paths and industries.

Apply Now for the Best Digital Marketing Course in Lucknow

Certified Academy | Industry-Relevant Training

Have questions about admission, fees, or placement? Contact us today! We're here to help.

Why Choose Our Course?

Comprehensive Digital Marketing Training

Work on Live Projects for real-world experience

100% Hands-On Practical Training

In-Depth Knowledge from industry experts

Manage and optimize Live Ad Campaigns

Get started on your career journey with Whitelearn!

Frequently Asked Questions About Our Digital Marketing Course in Lucknow

Get all your doubts cleared—from course structure to certifications, fees, placements, and more—before you enroll at Techstack Institute.

Choosing the Best Digital Marketing Course in Lucknow can completely transform your career. This course is designed to offer more than just theory — it gives you hands-on, practical training in all key digital marketing areas. From SEO to social media marketing, PPC campaigns, content strategy, and analytics, we ensure you gain skills that employers value the most. With guidance from experienced trainers and live projects, this course prepares you to step confidently into the digital marketing industry.

The course covers every crucial aspect of digital marketing to make you job-ready. Key modules include:

  • Search Engine Optimization (SEO) – Improve website visibility.

  • Search Engine Marketing (SEM) – Boost paid campaigns.

  • Pay-Per-Click (PPC) Advertising – Create high ROI ad campaigns.

  • Social Media Marketing (SMM) – Build and manage brand presence.

  • Content Marketing – Create engaging and converting content.

  • Email Marketing – Nurture leads and improve conversions.

  • Google Analytics – Track, analyse, and improve campaigns.

  • Affiliate Marketing – Learn strategies for online monetisation.

  • Online Reputation Management – Protect and grow your brand’s credibility.

Each topic is taught with live projects and real-world case studies, so you not only learn but also apply knowledge effectively.

Not at all. Our Best Digital Marketing Course in Lucknow is designed for beginners and professionals alike. Whether you are just starting your career or looking to upgrade your skills, our course is structured to take you from fundamentals to advanced strategies. We ensure a step-by-step learning approach so that even someone with zero prior experience can confidently master digital marketing.

After completing the Best Digital Marketing Course in Lucknow, you can explore a wide range of career paths, including:

  • SEO Specialist

  • PPC Campaign Manager

  • Social Media Strategist

  • Content Marketing Executive

  • Email Marketing Manager

  • Digital Marketing Analyst

  • Affiliate Marketing Specialist

With the combination of practical projects, live training, and placement assistance, students are well-prepared to step into these roles confidently.

We offer different durations to suit your needs:

  • Basic Certification: 3 months

  • Advanced Diploma: 6 months

  • Professional Program: 12 months

We also provide flexible weekday and weekend batches so that you can balance learning with your personal or professional commitments.

Yes. We offer both online and offline learning for flexibility. Online learning includes live interactive sessions, recorded lectures, doubt-solving forums, and lifetime access to course materials. Offline batches provide face-to-face learning, direct trainer interaction, and hands-on workshops.

We’ve got you covered. Every session is recorded and made available to students so you can revisit the lessons anytime. Additionally, we offer extra doubt-clearing sessions so you don’t miss any concept, ensuring complete learning flexibility.

Yes. You will receive a globally recognised certificate that adds value to your professional profile. Many of our students use this certificate to enhance their LinkedIn profiles, boost their resumes, and gain a competitive advantage in the job market.

The course fee depends on the type and duration of the program you choose. We offer competitive pricing and flexible EMI options to ensure quality education is accessible to everyone. Scholarships are also available for deserving candidates.

Yes, placement assistance is a key feature of our program. Our dedicated placement cell offers resume-building workshops, mock interviews, and connects students to top companies and agencies. Our aim is not just to teach you digital marketing but also to help you build a sustainable career in this thriving industry.

Join Lucknow #1 Digital Marketing Program

Online & Classroom Mentorship | 3 or 6 Months







    Submit this information and we will send you the details of the course.

    Lucknow, the “City of Nawabs,” is not just famous for its heritage and culture, but is also emerging as a major hub for education and career opportunities. In today’s fast-growing digital era, businesses in Lucknow are actively adopting online platforms to expand their reach. This has significantly increased the demand for professionals who have mastered the art of digital marketing. If you are looking for a career that blends creativity, analytics, and technology, enrolling in a digital marketing course in Lucknow could be the turning point of your life.

    Our training program is designed for freshers, working professionals, entrepreneurs, and even business owners who want to scale their ventures digitally. The course covers the most important areas of online marketing, including SEO, PPC, social media marketing, content marketing, email marketing, and advanced analytics. With live projects, industry tools, and hands-on assignments, you’ll gain not just theoretical knowledge, but also practical expertise to apply in real-world scenarios.

    Another major highlight of our digital marketing training in Lucknow is its career-oriented approach. Along with learning, you will receive 100% placement assistance, guidance from certified trainers, and opportunities to work on case studies that reflect industry challenges. Whether your dream is to secure a high-paying job, start freelancing, or build your own digital marketing agency, this course equips you with the right skill set.

    With Lucknow’s growing startup ecosystem and the increasing digital shift among businesses, opportunities in this field are endless. By choosing the right institute, you are not just learning a skill—you’re building a future-proof career. So if you are serious about excelling in the digital industry, now is the right time to join the best digital marketing institutes in Lucknow and stay ahead of the competition.

    1. Techstack Academy

    About:
    Techstack Academy is among the most reputed names when it comes to digital marketing courses in Lucknow. With years of experience and an updated curriculum, the institute has trained thousands of professionals across India.

    Course Content:

    • SEO (On-Page, Off-Page, Technical)

    • PPC & Google Ads

    • Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)

    • Content Marketing & Copywriting

    • Email Marketing & Automation

    • Advanced Tools Training

    Why Choose:
    Techstack provides a blend of theoretical learning and practical exposure through live projects. Their trainers are industry experts, and the institute offers 100% placement support, making it the best choice for students and professionals in Lucknow.

    Official Website: https://www.techstack.in/

    2. Digiperform Lucknow

    About:
    Digiperform is a well-known training brand across India and offers one of the most job-oriented digital marketing courses in Lucknow.

    Course Content:

    • Social Media Optimization & Marketing

    • Search Engine Optimization

    • Paid Ads Campaigns (Google & Meta)

    • Blogging & Affiliate Marketing

    • Online Reputation Management

    Why Choose:
    They have a strong placement record and a dedicated career support cell. Digiperform’s practical-based teaching ensures that students are industry-ready.

    3. NIIT Lucknow

    About:
    NIIT has been a trusted name in IT and professional training. Their digital marketing training in Lucknow is globally recognized and ideal for students wanting an international edge.

    Course Content:

    • Digital Marketing Fundamentals

    • Search Engine Marketing

    • Social Media & Web Analytics

    • Mobile Marketing

    Why Choose:
    With certified trainers and global certifications, NIIT adds credibility to your profile. It’s a great choice for students looking for corporate placements.

    4. Escalera Technologies

    About:
    Escalera Technologies offers professional IT and marketing courses with a dedicated wing for digital marketing training in Lucknow.

    Course Content:

    • SEO & SEM

    • Social Media Advertising

    • Display Marketing

    • Influencer & Affiliate Marketing

    Why Choose:
    Escalera is known for corporate-style training, affordable fees, and hands-on exposure to industry tools.

    5. Slide Scope Institute

    About:
    Slide Scope specializes in IT and digital marketing courses in Lucknow with personalized mentorship.

    Course Content:

    • Search Engine Optimization

    • Content & Blogging

    • Social Media Advertising

    • Google Analytics

    Why Choose:
    They focus on small batch sizes, ensuring individual attention to every student. Perfect for beginners and business owners.

    6. Lucknow Digital Marketing Institute (LDMI)

    About:
    A local yet growing institute, LDMI is building a name in digital marketing training in Lucknow with affordable and flexible learning programs.

    Course Content:

    • SEO & Keyword Research

    • Social Media Management

    • Google Ads & Bing Ads

    • Content & Email Marketing

    Why Choose:
    LDMI offers budget-friendly learning, making it a good choice for college students and freelancers starting their journey.

    7. Promosys Technology

    About:
    Promosys is an IT training and service company offering professional digital marketing courses in Lucknow.

    Course Content:

    • SEO, SMO & PPC

    • Content Development

    • Video Marketing

    • Marketing Automation

    Why Choose:
    They give access to premium tools and live projects, which ensures job-ready learning with real-time applications.

    8. DigiTrend Lucknow

    About:
    DigiTrend focuses on helping students become job-ready with creative and technical digital marketing training in Lucknow.

    Course Content:

    • SEO & Paid Ads

    • Social Media Campaigns

    • Freelancing Skills

    • Content Marketing

    Why Choose:
    Best for freelancers and entrepreneurs, DigiTrend provides practical exposure with case studies and client projects.

    9. Max Digital Academy

    About:
    Max Digital Academy is a government-recognized training provider offering digital marketing courses in Lucknow with certification.

    Course Content:

    • SEO, PPC & Analytics

    • Content Marketing

    • Social Media Advertising

    • Affiliate & E-commerce Marketing

    Why Choose:
    Their Govt. certification makes them one of the most trusted names in Lucknow for students seeking credibility in resumes.

    10. Escalera Digital

    About:
    Escalera Digital offers skill-oriented digital marketing training in Lucknow designed to build practical expertise.

    Course Content:

    • Social Media & Paid Campaigns

    • SEO Techniques

    • Blogging & Content Strategies

    • Analytics & Performance Tracking

    Why Choose:
    They focus on practical sessions, mentorship, and placement support, making it a strong local option for learners.

    When it comes to selecting a digital marketing course in Lucknow, students often look for an institute that can provide real value rather than just classroom lectures. That’s exactly where we stand out. Our training program is not just another course—it’s a complete career-building journey tailored to match the needs of modern learners.

    We provide industry-focused training modules that cover the latest strategies, tools, and trends in the digital marketing landscape. Each student gets personalized mentorship from experts who have years of experience working with top brands. Unlike other institutes, we emphasize practical learning—so you won’t just study PowerPoint slides, you will actually work on live campaigns and industry projects.

    One of the major reasons learners choose us is our placement support and career guidance. We have a dedicated placement cell that works with top companies and startups to ensure students get the right opportunities. Our alumni network is already placed in leading organizations, and many have even launched their own successful ventures after completing their training.

    Additionally, we provide access to premium digital tools, updated curriculum, and globally recognized certifications. The combination of theoretical knowledge, practical exposure, and career mentoring ensures that our students are always industry-ready.

    So, whether you are a fresher wanting to kickstart your career, a working professional seeking growth, or a business owner eager to expand digitally—our digital marketing institute in Lucknow gives you the right platform to transform your ambitions into achievements.

    Digital marketing is no longer just an additional skill—it has become the backbone of modern businesses. Companies in Lucknow, from startups to established enterprises, are rapidly shifting their focus to online platforms. This has created immense opportunities for professionals trained in SEO, social media, PPC, and content marketing. By enrolling in a digital marketing course in Lucknow, you are stepping into a career that promises stability, growth, and endless possibilities.

    Our program is designed to ensure you don’t just gain knowledge, but the ability to apply it effectively. With live training, real-world projects, and expert mentorship, you’ll be equipped with both technical and strategic skills. From building a strong portfolio to securing placements with top brands, every aspect of your journey is carefully structured to make you career-ready.

    Moreover, our training goes beyond just jobs—we help aspiring entrepreneurs, freelancers, and business owners to build their own digital presence and achieve measurable results. Many of our students are already running successful digital campaigns for businesses across industries.

    If you want to future-proof your career and stand out in the competitive job market, this is your opportunity. Join the best digital marketing training in Lucknow today and turn your passion for digital into a rewarding profession. The industry is growing, and the sooner you start, the faster you succeed.