PPC interview questions and answers: Are you anxious about your Adwords/PPC interview? We have made a list of top PPC questions and answers for you to help you during your interview preparations. This list is designed by Techstack Academy’s top professionals and this will help you largely in building good confidence. You should prepare well for your interviews as it is the first step of defining your career path.
We have made this list on the basis of market research and which are the topics trending in the field of Adwords and PPC marketing. The best digital marketing institute in Delhi will assist you to build confidence when answering interviewers’ questions professionally.
Paid Marketing is among the key marketing strategies employed for the field of Digital Marketing. In order to implement a Paid Marketing strategy in Google Ads you must be able to comprehend the theory and practice by using the interface. The Pay-Per-Click or PPC can be described as the most important marketing strategy that aims to reach the people searching for our products or services through the search engine.
In the case of pay-per-click (PPC), companies want only experts as it is one of the most important strategies of their promotions with a lot of money involved. It’s usually recommended you should practice a lot for this field with real practical approaches. However, sometimes even experts have to be tested. This is the list of questions and answers from different interviews with major websites for search and commerce like Google, Amazon and Bing.
Techstack Academy offers advanced PPC courses with complete representation of Google Adwords, Search Engine Marketing, and Campaigning. The classes cover all concepts and give students modern tools and basic knowledge of Google ads with other social media platforms ads too. Our trainers will lead you through a hands-on approach and provide you with a range of assignments to enhance your skills. Techstack Academy is one of the best institutes offering in-depth training in PPC ads and Google Ads.
PPC refers to Pay-Per Click and It is among the parameters used to determine the cost of an advertisement on several platforms. Google Adwords, Facebook, Linkedin, and Amazon all feature the same ad setting. In PPC, the advertiser is only charged for the number of times a user clicks on the particular ad, rather than an impression. The advertiser pays for clicks, and people who view the ad only when they are attracted by the product or service.
The PPC process is a mix of a one-time and an ongoing process, so it is possible to divide the PPC process into two phases according to the activities. PPC professionals must appreciate the benefits of PPC activities and know how to apply the process in a more efficient way to maximize the value of your budget for advertising.
Experts should know about the setup and research procedure of the ad campaigning. Two know about the PPC ads results, you should understand the concepts of management and optimization processes. To become proficient in the PPC field, you should always learn it with reputed and award-winning institutes like Techstack Academy.
Below is a list of those most commonly asked questions within PPC. If you’re seeking the job of Digital Marketer or Social Media Marketer or Adwords expert, these questions will help you.
- 1 Top PPC Interview Questions And Answers
- 1.1 Q1. What is PPC?
- 1.2 Q2. Tell us about Adwords?
- 1.3 Q3. What is Google Quality Score and how will you manage it?
- 1.4 Q4. What is the importance of Negative keywords in PPC?
- 1.5 Q5. What do you understand about Campaign Management?
- 1.6 Q6. How Adwords is helpful in businesses?
- 1.7 Q7. How many ads should you have in your ad group?
- 1.8 Q8. What is the process of Google Auction?
- 1.9 Q9. What are the compelling benefits of PPC?
- 1.10 Q10. What is direct marketing and branding?
- 1.11 Q11.Why use paid search?
- 1.12 Q12. How can you improve the quality of your landing page?
- 1.13 Q13. Explain the terms CPC and Ads double serving policy.
- 1.14 Q14. What is the limit of characters for Adword Ad?
- 1.15 Q15. What is Google Ads API and how long should an advertiser wait before creating a new campaign?
- 1.16 Q16. What do you know about keywords and how many types of keywords are there?
- 1.17 Q17. What is the best way to conclude an ad-test? What is the best way for you to determine which ad wins an ad test?
- 1.18 Q18.Why is remarketing so important?
- 1.19 Q19. Which option can’t be changed after a Google account has been created?
- 1.20 Q20. How do we calculate the Bing Quality Score and how can we improve ad’s position in Bing?
- 1.21 Q21. How many keywords can I use in an ad group?
- 1.22 Q22. What is the purpose of audience segmentation?
- 1.23 Q23. What is the working of frequency capping?
- 1.24 Q24. What is the procedure of optimizing Google Display Ads?
- 1.25 Q25. What are Google Display Ads?
- 1.26 Q26. Why did you choose PPC as your career?
- 1.27 Q27. What is Remarketing?
- 1.28 Q28. How do you know if conversion tracking is working fine or not?
- 1.29 Q29. What is ROAS?
- 1.30 Q30. Does Google Display Network work or not?
- 1.31 Q31. What are the benefits of Remarketing?
- 1.32 Q32. How to calculate clicks from impressions and ctr?
- 1.33 Q33. What types of remarketing are used in Google Ads campaigns?
- 1.34 Q34. Explain terms DFA, DBM, Ad Trafficking, click tag, and Google Publisher Tag.
- 1.35 Q35. What is the importance of Remarketing?
- 1.36 Q36. Why is SEM important?
- 1.37 Q37. What is the procedure of tracking conversions in Google Adwords?
- 1.38 Q38. What can we do to cut down on the cost of paid media without sacrificing the traffic that is coming tomorrow?
- 1.39 Q39. How many types of keywords match types are in Google Adwords?
- 1.40 Q40. You have said that which paid media platforms best serve our needs and what is the reason?
- 2 Some Additional tips for PPC Interviews
Top PPC Interview Questions And Answers
Q1. What is PPC?
PPC means Pay Per Click. This marketing strategy is used to drive traffic to our site via search engines or partner sites. Only the advertiser pays for each visit that is clicked on his ads. PPC is an online advertising method that can be used on multiple platforms. The PPC model works with a simple principle. Businesses only pay when someone clicks on an ad.
Q2. Tell us about Adwords?
Advertisers bid on keywords that will help their advertisement be seen by Google. Keywords are actually the foundation of an Adwords account. This is a pay-per-click advertising technique that helps businesses and services be featured in the Google Search Network or Google Display Network. Keywords with a short text attached are called Adwords.
Google AdWords was renamed to Google Ads on July 24, 2018. The full range of campaign types that are available today under the Google Ads brand, which includes Search, Display, and Video, is represented by the new Google Ads brand.
Q3. What is Google Quality Score and how will you manage it?
Google’s rating for the quality and relevancy of your keywords and PPC ads is called the quality score. It determines your cost per click (CPC). Then, it is multiplied by your maximum bid in order to determine your ad rank during the ad auction process. The AdWords Quality Score measures keyword-level scores on a scale of 1-10.
Each keyword in your Google Ads account receives a Quality Score. A Quality Score of 8-10 indicates that your account is very good.
Google’s Quality score is determined by three factors: keyword, landing page relevance, and ad text. It’s important to use less keywords and smaller targeted ad groups in order to maintain the highest possible score. This will allow us to write more targeted copy, which will be more likely to find its niche. PPC professionals should be well-versed in Quality Scores and how they work.
Q4. What is the importance of Negative keywords in PPC?
A negative keyword in PPC refers to a keyword that is included in the Ad platform. Your Ad will not be shown for this phrase in your keyword variations.
Negative keywords allow you to achieve just that, ensuring your ads reach the maximum audience. Negative keywords, just like the keywords that you actually bid on, can be assigned at the account, campaign, or ad group levels and can come in multiple flavors, including broad, phrase and exact.
Q5. What do you understand about Campaign Management?
Campaign management involves the creation and management of an advertising campaign on Google Ads. This involves dividing the campaign according to AdGroups and selecting relevant keywords for each adgroup. Assist with the bidding for keywords and ad formats. The overall responsibility of the Campaign Manager is to manage and deliver a positive ROI.
Q6. How Adwords is helpful in businesses?
Google AdWords has the greatest advantage of all: it works faster than SEO. Both SEO and Google AdWords can be used to increase traffic and leads through search engine marketing strategies. A well-optimized AdWords campaign will help a business get to the top of search results faster.
Google AdWords is a great way to tell others about your brand. Search ads increase top-of-mind awareness by an average 6.6%. Reconnecting with website visitors is one of the best benefits of Google AdWords. Let me elaborate. Window shoppers might be visitors to your website. These people have visited every page on your website, but not taken any action. How can you remind them about you and what you can do for them? Display Remarketing and RLSA campaigns are helpful in that.
It is difficult to quantify the impact of traditional advertising such as newspapers, radio, broadcast TV, cable television and outdoor billboards. They are also more costly than Google AdWords. You don’t have control over your budget or spend. You wouldn’t be able to know where the leads came from unless the customer tells you. It would be difficult to calculate ROI using traditional media.
If someone searches online for your product/services and you don’t have ads running, it could spell trouble. It’s easy to lose customers. It is important to monitor them closely to find out how they promote their business and what ads they are running. This is made easier by Google AdWords’ transparent system. Grab the opportunities you get and stand out from your competitors.
Q7. How many ads should you have in your ad group?
Expert responses to this question have changed over the years. Recently, they have come to embrace the “more-can-be better” approach. This allows the platform to help me sort out which ads are performing the best. It is a good practice to use the setting “Optimize rotate: prefer best performing advertisement.”
This setting can improve your conversion performance and Google’s algorithm can make it easier. A minimum of 4 to 6 extended text ads per ad group is recommended, and at most 2 responsive search ads per ad category. Expanded text ads and responsive search ads should be run together. Make sure both types are running in all ad groups.
Q8. What is the process of Google Auction?
Every time an ad can appear in a search, it is subject to the ad auction. This auction decides whether the ad will appear on the page and which position. The auction works as follows: A searcher enters a keyword and Google Ads finds all ads that match the query.
This is how the auction works:
- AdWords pulls ads that match a specific search when a user types in a search term.
- Any ads that don’t qualify, like ads that target another country or are disapproved by the board, will be ignored.
- Only ads with a sufficient Ad Rank will be shown from the remaining ads.
This is a critical stage in your campaign. Make sure everyone involved knows what to do and how to make it work.
Q9. What are the compelling benefits of PPC?
This is also an important question which is asked by your interviewer to know about your basic knowledge. PPC ads offer many incredible advantages. No matter if you’re trying to convince your customer or employer about the importance of Google Ads or Bing Ads, there are compelling arguments.
PPC for beginner businesses:
- Easy entry in the market.
- Observable and trackable results
- Other marketing platforms work well.
- Provides a wealth of valuable information.
PPC marketing has a positive impact on many businesses and brands. You are likely missing out on sales and traffic if you don’t use PPC marketing.
PPC advertising has many amazing advantages, including:
- Simple outcomes: PPC allows you to reach more markets by paying to place your ads in front of those people.
- Targeted traffic can be gained: targeted advertising can direct a lot of traffic to your website.
- PPC advertising can help you increase leads, revenue, and profits.
- It is important to keep these benefits in perspective and keep everything in perspective.
Q10. What is direct marketing and branding?
Direct Marketing: Direct marketing is aimed at increasing demand and increasing revenues for a company. Direct marketing has an immediate impact on top-line revenues. Direct Marketing is often given with high levels of urgency and importance. Direct marketing campaigns are targeted at the most relevant audience to the advertiser’s business. This type of campaign is important because it explains ROI. The most common types of campaign are Search Network Only and Shopping Campaigns.
Branding: Brand marketing is about connecting with your audience on a deeper level by sharing stories. An advertiser must have his brand visible on major websites and applications as part of a Branding campaign. Display Ads, Youtube Ads, Remarketing and Custom Ads Target are the most used methods.
Q11.Why use paid search?
- Paid search has the greatest advantage: your business will appear at the top of search results. Paid search can guarantee that your paid search ranks 1 or 0. Mobile phones have smaller screens that allow more property to be supported, so it is crucial.
- Multiple surveys have shown that most searchers cannot tell the difference between organic and paid search results. Ofcom’s 2016 data shows that only 49% of adults can distinguish credible ads from supported search results. This means that searchers may not trust organic search results as much as paid search outcomes.
- If you have the right investment, PPC can be the fastest way to reach the top. You can launch a campaign in under an hour and immediately reveal sponsored results.
- It is also easier to track the use of search marketing. Search marketing is much easier to track than other media. You don’t need to pay for advertising that you have already charged elsewhere. There is no way of knowing how effective it is. To get a higher ROI, you can earn a penny for each ad, keyword, and spend. This makes it easier for advertisers to test their campaigns.
- Paid search allows you to prepare ads for specific hours and places. It also offers links to sites and products in the search engine’s affiliate networks.
Q12. How can you improve the quality of your landing page?
These factors are important in determining your landing page score.
- Original, relevant and useful content.
- Transparency between pages
- Navigation and access.
- A low bounce rate is a page that has a high conversion rate. Your visitors spend more time on your site.
Q13. Explain the terms CPC and Ads double serving policy.
CPC: CPC or cost per click is a pay/per-click bidding system where you pay each time someone clicks on an ad. The cost per click refers to the amount you pay for each click on your ad. It is calculated each time the PPC auction starts. An advertiser’s actual cost per click in an auction. We cannot see the actual CPC as it is being calculated in real time. However, we can see the Avg. CPC.
Actual CPC = AdRank to Beat/QS+$0.01
Ads Double Serving policy: This means that advertisers cannot advertise for the same keywords/websites through multiple accounts. This policy prevents ads from being shown to the same company or companies that have common ownership. Users can view ads from different providers. These are the two scenarios that keep many PPC marketers awake at night:
- One parent company purchases most of the sector’s competitors and, with large budgets in hand, advertises each site via AdWords or Bing Ads. This shuts out most of their competition.
- One parent company launches multiple brands in the same industry and posts them all on AdWords or Bing Ads with the same keywords, effectively shutting out competition.
One player dominating ad space is a common occurrence, often causing havoc for smaller advertisers who follow them. Aren’t Double Serving policies designed to stop this kind of monopolization? This turns out to be false. Google’s and Microsoft’s policies do not seem to cover smaller advertisers in either of these situations.
Q14. What is the limit of characters for Adword Ad?
You can have up to 80 characters. There are two 30-character headlines that can be used. A description line must also be included. The character count includes spaces.
Q15. What is Google Ads API and how long should an advertiser wait before creating a new campaign?
Google’s Ad API allows developers to create scalable and effective ways to interact directly with Google Adwords Server. This API was created to assist large, tech-savvy advertisers that rely on third parties to manage their accounts.
According to Google, the waiting period can last between 2 and 3 weeks.
Q16. What do you know about keywords and how many types of keywords are there?
A keyword is a term used in digital marketing for describing a word or group of words that an Internet user uses in order to search in a search engine. You can define keywords as the main outline of your content. Keywords can be either words or phrases that are being actively searched for in search engines. Content creators must create content that is relevant to the topics people are actively looking into.
The criteria for your target keywords must meet four criteria: high search volume, high relevance and strong conversion value. Your SEO will likely fail if any of these criteria are not met.
There are 10 types of keywords:
- Short tail keywords: Short tail keywords are search terms that contain only one or two words. They are shorter than search phrases with more words and therefore less specific. “Ball” (1 Word) is an example of a short tail keyword. “The color of basketball” (4 Words) is a long-tail keyword.
- Long tail keywords: Long tail keywords refer to search phrases that have longer word counts. They are more specific than searches that contain fewer words because they are longer. “How to make egg curry”, (4 words), is an example of a long tail keyword. “Egg Curry” is a short tail keyword.
- Short term keywords: A short-term, fresh keyword. You should think about keywords that have been hyped recently. The Avengers: Infinity War is an example of a fresh keyword.
- Long term keywords: Evergreen content is SEO-optimized content that remains relevant over time . Although you may believe that all content online is permanent, it’s not true. A blog post doesn’t disappear once it has been published.
- Product defining keywords: Product defining keywords are keywords which best describe your product. These keywords are what a typical searcher would type into Google’s text area if they were looking for a product, service, or idea they are interested in.
- Geo targeting keywords: These keywords are focused on location. These keywords direct searchers to local results, so local companies and businesses would be given preference in this ever-growing global market.
- Intent targeting keywords: Intent keywords are terms customers use to indicate their willingness to take a particular business action. These actions usually result in a transaction.
- Market segment keyword: Different segments use different keywords to reflect their specific needs. You can find out the language used by your market through a survey. This allows you to identify the keywords that each segment uses. This allows you to keyword-target each segment with your Pay-per Click (PPC), and organic search results.
- Competitive keywords: These keywords are keywords that your competitors are using to increase rankings and generate more traffic. By targeting competitor keywords, you can appear on the same SERPs as your competitors.
- Customer defining keywords: Customer-defining keywords are search terms that identify a particular subset of customers. These keywords are used by customers to identify themselves using words and phrases.
Q17. What is the best way to conclude an ad-test? What is the best way for you to determine which ad wins an ad test?
It is usually between 1000 and 2000 impressions for a search campaign or 200 clicks within an ad group. These thresholds are used to determine when you should wrap. Sometimes, there is no clear winner. Ad testing is a very important concept for any business type as it shows which ad is performing better and what type of ads you should apply to profit your business.
Impressions until conversion is the right metric to use for ad testing. This is a combination of CTR and conversion rate. It indicates that the less ad must be shown in order to generate a lead. This metric includes cost efficiency, quality score, and messaging.
If an ad meets the threshold that you have set with your client, that could be an indicator that it won or lost in a test.
Q18.Why is remarketing so important?
Here are some reasons why remarketing is important:
- Increased engagement with your target audience.
- This is a great way to increase brand awareness.
- This will help increase your website’s conversions.
- Attract possible customers via content sharing.
Q19. Which option can’t be changed after a Google account has been created?
Once the account is created, users can’t change their time zone once. User cannot change or modify the currency that he has chosen. These details will be used to determine the user’s billing method.
Q20. How do we calculate the Bing Quality Score and how can we improve ad’s position in Bing?
The Bing quality score, like Google, is based on click-through rates, ad relevance, and landing page experience. You want to rank in the top eight positions on Bing. Bing offers some tips to help you get there. These include increasing the relevancy of your ad and landing page, creating more persuasive copy, and much more.
Q21. How many keywords can I use in an ad group?
This question is universal for all search campaigns. For guaranteed QS, SKAGs are very popular. Most account managers aim to limit the number of keywords in each ad group to 20 keywords. It’s up to you and your account structure, but the main concern is relevance. How well does the ad copy speak to all 45 keywords within an ad group?
Keyword level URLs are helpful in determining the relevance of landing pages, but it is important to evaluate how relevant your creative is for quality score and user experience. This will give you a clear guideline for your keyword distribution.
Q22. What is the purpose of audience segmentation?
Audience segmentation allows programs to match messages, media and products based on the preferences and needs of each audience. The chances of behavior change are increased by tailoring an SBCC strategy to meet the needs, values and characteristics of key audience segments. Segmentation allows you to better understand your audience and tailor your message to meet their needs. Segmentation is more effective than targeting a broad audience.
Q23. What is the working of frequency capping?
Frequency capping is a feature that limits how many times Display and Video ads are shown to the same person . Frequency refers to the frequency at which a user is exposed to ads within your Display or Video campaign during a particular time period. Frequency capping is different for Video campaigns than Display campaigns.
Limit your initial impressions to 5-7 per day. Gradually increase the frequency of your impressions while you measure your KPIs performance (usually, CTR). Enable lazy-loading for your ads to improve viewability and CTR.
Google has a frequency cap of one interstitial advertisement per user per hour. This limits how often someone will see the same ad (once per session). Although you can increase the frequency at which ads are shown, it is advisable to limit it to three per user in any hour.
Q24. What is the procedure of optimizing Google Display Ads?
Optimizing the ads you have created is crucial if you want to maximize the ROI of the Google Display Ads that you use to promote your business. Ad optimization is the process that improves your ads over time.
You use the data you gather over time from your audience to improve your ad copy, the associated images and the headline of your ad, as well as every other part of your ad.
Here are eight great tips from Google Display Ads professionals on optimizing your Google Display Ads to get the Advertising Return On Investment that you have always wanted.
- Target the right people
- When choosing your keywords, consider more than just volume
- Create an audience based upon websites of your competitors
- Remove placements when is appropriate
- Take advantage of the remarketing
- Use both responsive display ads and standard display ads
- Make your ad design work for you
- Increase your bids for devices/placements
Q25. What are Google Display Ads?
Google Display Ads is an advertisement that appears across the Google Display Network, rather than appearing in or on top of Google search queries results. Google Display Network is a vast network of independent websites and mobile apps that has made an agreement to allow Google to place ads purchased through Google on these websites and mobile apps.
Google Display Ads are different from Google search campaign ads in that you can include images, art and other creative elements within the ad. Google Display Ads are a great option for those with a flair for design.
This type of ad is particularly appealing to web users who browse the internet using graphic elements. Google search campaign ads have very strict parameters. They only allow text, a limited number of characters, and no graphics.
Q26. Why did you choose PPC as your career?
As a marketing aspirant, AdWords proficiency is a key to my goal of becoming an expert in PPC. This profession is highly in demand. I love working with budgets, ad copy and other details. It would be motivating for me to see the business grow through my marketing strategies and tactics. Advertising with Adwords is a rewarding and challenging way to make an impact on the world.
Q27. What is Remarketing?
Remarketing is a digital marketing strategy that allows you to retarget visitors to your website, social media followers or interact with customers in the past. You might visit a website looking for a sports shoe. After spending some time on the site, you don’t purchase anything.
You may have seen ads for the same shoes and website multiple times via search engines, email, or social media. This is what remarketing does. You can remarket using many channels such as Google, Microsoft and Instagram.
Q28. How do you know if conversion tracking is working fine or not?
Extensions are my favorite way to do this. It is simple to use and understand the Google Tag Assistant Chrome. Although it’s not perfect, it will quickly alert you to any issues that warrant further investigation.
A Google Analytics Debugger extension provides a similar service that focuses on GA tracking. The Pixel Helper extension has also been released by Facebook. This extension can help in diagnosing tracking issues for Facebook.
Q29. What is ROAS?
The return on ad spending, also known by ROAS, is a marketing metric that measures the financial return and performance of a digital advertisement strategy campaign or ad group. This metric can be used to improve a company’s ad strategies as well as their monetary returns.
To calculate your ROAS, use the ROAS formula. This divides your total revenue from your ad strategy by its total costs.
ROAS = Revenue/Cost
This formula will allow your team to determine your unique ROAS value.
- Your ad strategy generated total revenue in a dollar amount
- The Total Cost (in dollars) for managing your ad strategies
Now you can divide your total revenue and your total cost by the two data points. Your ROAS, which is expressed in dollars, represents the return your company gets for every dollar you spend on an ad campaign. For example, if your ROAS equals $5, it would indicate that your business earns $5 per $1.
Q30. Does Google Display Network work or not?
From An expert’s perspective, GDN or Google Display Network gives a great impact. Display is a great tool for audience targeting, as Google’s focus has shifted to Intent-based search. Display Select Keyword campaigns have been the most successful campaigns and experts recommend you start with.
These campaigns target the sites most likely to convert for your audience. Smart Display uses a Target CPA and an automatic responsive ad and general search indicators to help you find your best traffic.
Q31. What are the benefits of Remarketing?
Remarketing is one way to increase sales for your business. There are many benefits to Remarketing. Here are a few.
- Remarketing is an economical technique
- Remarketing allows you to keep in touch with your audience.
- It offers a higher ROI (Return on investment)
- Remarketing can improve your ad relevance
- This allows you to target a specific audience
- It allows customers to remember the brand.
Q32. How to calculate clicks from impressions and ctr?
Cost per Click: Cost per click is one of the most crucial calculations when you are considering a pay-per click campaign. This will give you an exact cost for each click. Here is the easy formula to calculate cost per click:
Total cost / number of clicks
If you spend $250 on an entire campaign and generate 200 clicks, your cost-per-click would be $1.25. This is quite low when compared to the average CPC of $2.14 . This means that each of the 200 possible leads you generated cost only $1.25.
Similar Formula: Cost per Thousand Impressions: Cost per thousand impressions, also known as cost per million, is similar to CPC. It deals with thousands of people and the number of people who view your ad, versus those who click on it. This calculation determines how many people see your ad (each impression is a view), and how much it will cost to increase visibility. The formula to calculate CPM is:
(Total Cost/Number of Clicks) x 1000
Let’s assume that the entire campaign cost $250 and the ad was viewed by 9,000 people. Your CPM would then be $27.77, which is slightly more than the $24.74 average.
Q33. What types of remarketing are used in Google Ads campaigns?
Remarketing isn’t one-size-fits-all. Within the ad type, there are options including:
Site remarketing: Remarketing, also known as retargeting, is a technique that serves targeted ads to people who have visited your website or taken an action.
Search remarketing: Remarketing is the use of a sophisticated tracking code to track users who have viewed your app or website before. This works by storing cookies on users’ browsers and then using this information to show them ads.
Email remarketing: This is done by using the information you have about your customers to create highly targeted, relevant email campaigns that are tailored for their needs.
Social media remarketing: Social retargeting allows shoppers to browse other sites after leaving your site. This can be used to reintroduce them and provide them with a promotion to encourage them to return to your site and make a purchase.
Marketers can retarget customers with Facebook and Instagram using a variety of advertising formats. Your retargeting partner will drop a cookie when someone visits your website, adds something to their cart, views a product or purchases something.
Q34. Explain terms DFA, DBM, Ad Trafficking, click tag, and Google Publisher Tag.
DFA: Double click for advertisers, an ad server that tracks impressions and clicks to your creatives across different networks, is called double click for advertisers. DFA is not a way to buy inventory. DFA can only be used to track the performance and effectiveness of your campaigns. DFA’s main functions are ad trafficking, reporting, and tracking.
DBM: DoubleClick Bid Manager, also known as DBM, is a demand-side platform by Google. This platform allows you to buy display media ads through programmatic strategy.
Ad Trafficking: Ad trafficking refers to the process of creating an ad campaign using technical aspects. This includes setting up the campaign, tracking the links, creating the creatives, and so on. This is typically done using an ad server, or an advertising platform. Ad trafficking, for example, is used in DFA/DFP.
Click Tag: To track clicks from different sources, click tags are used.
Google Publisher Tag: GPT is an ad-tagging library that allows you to dynamically build ad requests. GPT collects key information from you, such as the ad unit code and the ad size. Then it builds the request and displays the ads on mobile apps or web pages. It’s used to track the request.
Q35. What is the importance of Remarketing?
This innovative method of Remarketing is used by many companies to increase sales. These are just 4 reasons why Remarketing is so important. Here are the 4 reasons with in-depth knowledge.
1. Engage with Your Audience: Users spend a lot of time looking at the features and comparing the different platforms. Companies want to grow their sales and satisfy customer expectations.
After all, it is impossible to lose valuable customers. Remarketing is a way for businesses to track users and then promote products and services according to their preferences. This helps them stay connected with their target audience.
2. Increase in Brand Awareness: Remarketing is used by 42% of companies to increase brand recognition and awareness online. Reputable companies want customers to quickly recognize their brands. Brand recognition is an important result area.
3. Site Conversions Rise: Remarketing is only used by around 56% of companies to reach specific customers. Remarketing increases the chances of companies gaining new customers by showing them ads across various media.
4. Attract Customers from Your Competitors: Your ads will be displayed on customers’ browsers after they search for a keyword or visit your website. This allows you to target customers who have visited sites that are closely related to your products and services, including those of your competitors.
Q36. Why is SEM important?
Search engine marketing also aids in increasing the visibility of your brand. The higher your ad’s rank in search results, the more likely it will be noticed. As people become more familiar with you , they will begin to recognize your credibility as a credible and trustworthy business. They will search for terms that are more and more relevant to your products, services or branding.
SEM is a conversion-focused concept: SEM is a crucial convertor for any marketing campaign of any kind. The reason for this is that paid ads are typically connected to conversion-oriented sales pages or landing pages that guide web users throughout the funnel of sales.
SEM Helps Increase Brand Awareness: Although SEM is typically thought of as an unproportional marketing channel it also can help to increase the brand’s awareness. According to Google the search engine, ads on Google can boost brand awareness by up to 80 percent.
SEM is a great tool for Local Marketing: SEM is a crucial tool to drive website visits and increasing conversions for every budget. It’s more crucial for local marketers but! Local marketing is a way to connect local businesses to the local community that serves.
It generates immediate results: SEO and other types of marketing online tend to function as “long games” strategies that drive website traffic over a prolonged time (6plus months) while SEM is able to produce immediate outcomes.
It can help you understand search Intent: SEM is also useful to analyze traffic and discover intentions to search. Through analyzing the data from your PPC campaign, you can identify patterns in the search keywords, which ads are receiving the most views, and the number of conversions per each ad, allowing you to discern key patterns.
SEM is actually a Diverse Channel by Itself: In terms of advertising alternatives, SEM is not as restricted as you believe.
The most popular type of ads is text-based. Text-based are your most popular but there are many kinds of ads you could make based on the budget you have, objectives and the target audience. Examples include:
- AdWords (Google’s Online PPC product) as well Bing (Microsoft’s on-line PPC offering)
- Advertisements for display: advertisements placed at the side, top or bottom of a site or SERPs
- Retargeting ads: ads that appear on other websites in response to a user’s prior web searches
- Call Tracking: advertisements are targeted or re-targeted for people who have called an exact number, usually shown on a search ad
Q37. What is the procedure of tracking conversions in Google Adwords?
For Google Adwords, conversion tracking can be accomplished by:
- You can enable the ad rotation setting to optimize for clicks. This implies that Adwords will display ads it thinks are most more likely to get clicked.
- View through the windows for conversion tracks when someone is able to see your advertisement but does not click on it. This is known as an impression.
- Tracking purchases using the basic tracking code supplied by AdWords and then modifying it using an additional code that is unique to your specific e-commerce platform.
- It is possible to determine when a person’s customers click their advertisement for the very first time. You can also determine the frequency they saw the advertisement before they clicked using search funnels in tools and analytics.
Q38. What can we do to cut down on the cost of paid media without sacrificing the traffic that is coming tomorrow?
In this case the interviewer would like to know how you can go about landing on the ground and making immediate changes to the company. Conduct a thorough research. The answers you provide don’t need to be complex or specific. Look at the business’s activities and make three simple modifications that could be immediate gains.
When answering these questions, make a list of the points you’ve thought of and stress that there are many more suggestions that will require more time to implement but yield better results.
The goal is to demonstrate to your interviewer you’ve got short-term as well as long-term plans .
Q39. How many types of keywords match types are in Google Adwords?
There are five types of important keyword match types:
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Keywords
Q40. You have said that which paid media platforms best serve our needs and what is the reason?
The best method to do this is to do some research. The interviewer wants to know if you’ve completed your research. You must consider which is the most profitable media platform for your company and how well they are using the platform.
Explore the various goals of your company by considering goals, KPIs, and key words. Also, think about what platforms can assist the company achieve their objectives. Additionally, you can go an extra mile and research new platforms and the ways it can help your company achieve their goals.
Some Additional tips for PPC Interviews
PPC interviews or for the post of Google Adwords experts, interviews are a bit difficult and complicated as companies are in search of the expert professionals. Marketing analysts and data analysts as well as consultants, experts and specialists typically create marketing and advertising campaigns with a variety of strategies. One option you can employ for your job as an analyst, specialist or consultant could be PPC advertising.
If you’re preparing to apply for a job in a position in analytics or marketing it is recommended to plan your PPC interview questions prior to the interview. These above PPC questions and answers will help you in samples of responses, and tips for you to follow to help you prepare for your interview and leave the best impression.
If you’re new to the field of PPC, campaigning. It can be difficult to make it into the advertising field because companies want expert professionals. This is the reason why you must study ppc advertising with reputed institutes that provide an in-person instruction. Techstack Academy is the best digital marketing institute in Delhi and provides best PPC training with professional-oriented classes.
The main goal of interviewers in an interview with Google Adword experts is to learn more about your skills and the nature of your work using the most recent techniques and tools. In the interview sessions they want to know about the experience you had in the process of campaigning and budget defining processes. All you need is the experience and knowledge you’ve got.
The interview-related questions as well as their answers for PPC interviews will allow you to excel at the next job interview. Employers prefer confident candidates, and these questions will help you to be successful in your interview. When you are asked these questions, answer in complete confidence.
Techstack Academy provides in-depth training which can help you develop the abilities needed for becoming a successful Google Adwords expert and PPC experts. Our skilled trainers can guide you through the entire process of a project to help you enhance your skills to a professional level. We have designed a variety of training programs that are adapted to the specific needs in the field of paid advertising.
These are the questions and responses for interviews of PPC which are created by combining specific experiences of PPC interviews they have encountered during their interview. Pay per click is as simple or complicated as you’d like. Anyone can master ppc skills with ease when they are eager to master the field and are open to new ideas. Once you’ve mastered the basics of paid advertising, you can apply the new knowledge to enhance your ad campaigning.
This article on ppc and paid advertising related questions with their original answers can help you prepare for your interview with a PPC expert and help you tackle it with complete confidence. Best of luck in the coming years.