Installing Google Analytics Web Analytics tools such as Core Metrics and Web Trends have existed for some time. For not making use of these tools, given the dearth of a budget that was mandatory, smaller companies and individual site owners were excused. Yet, ever since Google bought Urchin’s tool, and repackaged and rebranded it as a free tool known as Google Analytics, site users have had no reason to not make use of Web Analytics. Not only is Google Analytics free, but installing Analytics can take as little as 5 minutes, and it may be done in 3 easy steps.
Installing Google Analytics is easy and quick. If you do not already have one just create a Google account, then see the Google Analytics website and sign up using your Google account. Follow the simple sign up process and copy paste the code to your website.
Here are the steps for installing Google Analytics, described more in depth Installing Google Analytics.
- Produce a Google account if you do not already have one.
Should you have a Gmail or some other account with a Google service, then you technically already have a Google account. It’s possible for you to skip to step 2. If you do not, you’ll have to create a Google account (which is quick and easy, just Google “create Google account”). Should you have a Google AdWords account and you would like to use exactly the same login for Analytics, simply log in to your AdWords account and click the Analytics tab at the very top.
- Visit the Google Analytics website, click the Sign Up Now button, and follow the easy join process
The Signal Up involves 4 simple steps. The first 3 steps entail only filling out your website and contact information, and signing a user deal. The final step involves adding the Installing Google Analytics tracking code to your website.
- Copy paste the code you are given, just over the closing body tag.
The tracking code is how Installing Google Analytics monitors user behaviour on your site. This really is why it is important to have the code on every page. Ideally, you’ll have a master page or a template at which you may add the code in a single spot. In case your pages are fully separate of one another, you’ll need to ensure you add the code to every page.
You’ll be given the option of utilizing the Legacy Tracking Code or either New Tracking Code. A lot of Installing Google Analytics new features will only be supported with the New Tracking Code so there is little or no rationale to use the Legacy Tracking Code at this time.
When you’ve pasted the tracking code given by Analytics to your website and then upload the changes, and then click on “Check Status” in the Analytics Settings window. Google will confirm that the Analytics tracking code is operating on the website you entered. Once Google has checked if the code is running or not, you can expect to see Installing Google Analytics within sometime.
You can learn more about the Installing Google Analytics by digital marketing course from Techstack.