Google’s 200 Ranking Factors : The Complete List

There are above 200 ranking factors considered by Google when evaluating a website. These ranking factors all contribute to how prominently a website is positioned within the Search Engine Results Pages (SERPs).) Nonetheless, how a lot of these ranking factors are actually essential and how many of them if you focus on when trying to increase the visibility of your website in the Search Engine Results Pages? The following article will go into greater detail about three important ranking factors Google appears to when evaluating your website for additional exposure in the SERPs.


One of the main rankings factors Google looks to when evaluating a website for position in the SERPs is backlinks i.e. external links pointing to your website. There are several elements to consider when evaluating a link including how reputable, authoritative, important and pertinent the link is. One of the best things you can perform when building links would be to use and acquire links on important and important pages. A crucial page is one which retains PageRank value, and the authoritative page is the one that has managed to build up a great deal of power from being linked to by numerous “hub” sites.

Another ranking factor frequently appeared at by Google could be the page name. The page name is probably the most heavily weighted on-page factor you need to look at when optimising your website for additional exposure in the SERPs. Include your main target key words in your page name, make sure every page name will be exceptional and try and keep your names to significantly less than 65 characters in length (including whitespace). Another factor Google seems to will be whether or not key word insertion has been applied, or rather whether your target keyword appears on your page. Insert your key words once, at almost twice, within your content. It truly is crucial when pursuing content development to prevent over-optimization – strive and insert pertinent terms into your content on your main target keyword phrases.

200 Ranking Factors The Complete Record:

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Key-word As Initially Phrase in Domain
  4. Domain registration duration
  5. Keyword in Subdomain Name
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized Who Is Owner
  10. TLD extension
  11. Title Tag Keyword
  12. Starts Title Tag with Keyword
  13. Search Term in Description Tag
  14. Key-word Appears in H1 Tag
  15. Keyword is Most Used Phrase in Document
  16. Content Duration
  17. Keyword Density
  18. Latent Semantic Indexing Key Word in Content (LSI).
  19. LSI Keywords in Title and Description Tags
  20. Page Loading Speed through HTML
  21. Duplicate Content
  22. Rel=Canonical
  23. Page Loading Velocity through Chrome
  24. Image Optimization
  25. Recency of Content Updates
  26. Magnitude of Content Updates
  27. Historical Updates Page Updates
  28. Keyword Prominence
  29. Keyword in H2, H 3 Tags
  30. Keyword Word Buy
  31. Outbound Link Quality
  32. Outbound Link Theme
  33. Grammar and Spelling
  34. Syndicated Content
  35. Reputable Supplementary Content
  36. Number of Outbound Links
  37. Multimedia
  38. Number of Internal Links Pointing to Page
  39. Quality of Internal Links Pointing to Page
  40. Broken Links
  41. Reading Level
  42. Affiliate Links
  43. HTML errors/W3C validation
  44. Page Host’s Domain Authority
  45. Page’s PageRank
  46. URL Duration
  47. URL Course
  48. Human Editors
  49. Page Category
  50. WordPress Tags
  51. Keyword in URL
  52. URL String
  53. References and Sources
  54. Bullets and Numbered Lists
  55. Priority of Page in Sitemap
  56. To Lots Of Outbound Links
  57. Quantity of Other Keywords Page Ranks For
  58. Page Age
  59. User-Friendly Layout
  60. Parked Domains
  61. Useful Content
  62. Content Provides Value and Specific Insights
  63. Contact Us Page
  64. Domain Trust/TrustRank
  65. Site Architecture
  66. Site Upgrades
  67. Number of Pages
  68. Presence of Sitemap
  69. Site Uptime
  70. Server Location
  71. SSL Certificate
  72. Terms of Service and Privacy Pages
  73. Duplicate Meta Information On-Site
  74. Breadcrumb Navigation
  75. Mobile Optimized
  76. YouTube
  77. Site Usability
  78. Use of Google Analytics and Google Webmaster Tools
  79. User reviews/Site standing
  80. Domain Age Linking
  81. Linking Root Domains Number
  82. Links from Separate IPs C-Class
  83. # of Linking Pages
  84. Alt Tag
  85. Links from .gov or . Edu Domains
  86. Authority of Linking Page
  87. Authority of Linking Domain
  88. Links From Competitors
  89. Social Shares of Referring Page
  90. Links from Bad Neighborhoods
  91. Guest Posts
  92. Links to Homepage Domain that Page Sits On
  93. Nofollow Links
  94. Diversity of Link Types
  95. “Sponsored Links” Or Other Words Around Link
  96. Contextual Links
  97. Excessive 301 Redirects to Page
  98. Backlink Anchor Text
  99. Internal Link Anchor Text
  100. Link Title Attribution
  101. TLD Country of Referring Domain
  102. Link Location In Content
  103. Link Location on Page
  104. Linking Domain Relevancy
  105. Page Level Relevancy
  106. Text About Link Sentiment
  107. Keyword in Title
  108. Favorable Link Velocity
  109. Negative Link Velocity
  110. Links out of “Hub” Pages
  111. Link from Authority Sites
  112. Linked to as Wikipedia Source
  1. Co-Occurrences
  2. Backlink Age
  3. Links from Actual Sites vs. Splogs
  4. Natural Link Profile
  5. Reciprocal Links
  6. User Created Content Links
  7. Links out of 301
  8. Microformats
  9. DMOZ Listed
  10. TrustRank of Linking Site
  11. Number of Outbound Links on Page
  12. Forum Profile Links
  13. Phrase Count of Linking Content
  14. Quality of Linking Content
  15. Sitewide Links
  16. Organic Click Through Rate for a Keyword
  17. Organic CTR for Many Key Word
  18. Bounce Price
  19. Direct Traffic
  20. Repeat Traffic
  21. Blocked Sites
  22. Chrome Bookmarks
  23. Google Toolbar Data
  24. Number of Comments
  25. Dwell Time
  26. Question Deserves Freshness
  27. Question Deserves Diversity
  28. User Browsing History
  29. User Search History
  30. Geo Targeting
  31. Protected Search
  32. Google+ Circles
  33. DMCA Complaints
  34. Domain Diversity
  35. Transactional Searches
  36. Local Searches
  37. Google News Box
  38. Big Brand Preference
  39. Shopping Results
  40. Image Results
  41. Easter Egg Results
  42. Single Site Results for Brands
  43. Number of Tweets
  44. No. of Facebook Likes
  45. Twitter Users Accounts Authority
  46. Facebook User Accounts Authority
  47. Pinterest Pins
  48. Facebook Shares
  49. Votes on Social Sharing Sites
  50. Number of Google+1’s
  51. Authority of Google+ User Accounts
  52. Known Authorship:
  53. Social Signal Relevancy
  54. Site Level Social Signals
  55. Brand Name Anchor Text
  56. Branded Searches
  57. Site Has Facebook Likes and Page
  58. Twitter Profile with Followers Site
  59. Linkedin Official Company Page
  60. Employees Listed at Linkedin
  61. Social Media Accounts Legitimacy
  62. Brand Mentions on News Sites
  63. Co-Citations
  64. Number of RSS Subscribers
  65. Brick and Mortar Location With Google+ Local Listing
  66. Website is Tax Paying Business
  67. Panda Penalty
  68. Links to Bad Neighborhoods
  69. Redirects
  70. Popups or Distracting Ads
  71. Site Over-Optimization
  72. Page Over-Optimization
  73. Ads over the Fold
  74. Hiding Affiliate Links
  75. Affiliate Sites
  76. Autogenerated Content
  77. Excess PageRank Sculpting
  78. IP Address Flagged as Spam
  79. Spamming Meta Tag
  80. Unnatural Influx of All Links
  81. Penalty of Penguin
  82. Link Profile High percent of Low-Quality Links
  83. Linking Domain Relevancy
  84. Unnatural Links Warning
  85. Links in the Exact Same Class C IP
  86. “Poison” Anchor Text
  87. Guide Penalty
  88. Selling Links

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