How to Master SEO in 2017 : Have you ever heard of the word SEO being mentioned so often but you don’t truly know what it stands for? SEO which is short for Search Engine Optimization is basically a type of web design that uses Search Engine to drive visitors to a particular website. This is generally the method used by many Internet Marketing professionals out there to drive visitors to their website.
Let’s say you want to place your products online and you are a seller of Nike Sports Shoes. Where would you like your website to show up when your customers search in Search Engine?
This really is where mastering Search Engine Optimization or SEO comes in play. SEO is the most important skill an Internet Marketer practice, should learn and master. It’s a skill which could readily be learnt and mastered and if incorporated into the design of your website, increases your chances of getting targeted visitors to your website and converting them into sales shoot up. Aside from that, most Internet Marketing and online business owners who practice these techniques often are able to cut advertising cost by folds, which again turn these expenses into profit for you.
So have I got your attention yet? If so, I would like to move on by revealing you 5 easy to follow tips which will get you started in mastering SEO skills in no time.
Best Tips of How to Master SEO in 2017:
Tip 1 : Research, research and research! : How to Master SEO in 2017
This is by far the first and most important step in starting up any business, not only online businesses but it applies to offline (traditional) businesses also. Doing market research before you even begin building your website will save you a lot of time, effort, and money in the long term. This step could be time-consuming, but it’ll be well worth it in the end.
Also Read: Best 16 SEO and Digital Marketing Tools [Updated 2021]
Tip 2 : Do Not Research blindly : How to Master SEO in 2017
Researching blindly is like finding a needle in a haystack. I generally equate blind researching to searching and not researching. How do they defer? I would like to quote from dictionary.com. “Hunting: to explore or examine in order to discover” and “Studying: a systematic and diligent inquiry into a subject in order to discover or revise facts, theories or applications”.
Consequently, which one would you prefer doing? Do you want to “explore and examine” the World Wide Web or would you prefer to find the correct and exact information that would do your product, website, and business justice? So how does one do effective studying you could ask? Well, these are the core components you need to possess in your research.
Tip 3 : Preparation and Layout (Part 1)
In planning, ask questions like who is your target audience or which audience are you targeting or what type of audience are you targeting to go to your website. The more you know more about the group or type of audience you are targeting the better off are you. Also, keep in mind that it’s extremely important to keep your website user-friendly. The simpler your visitor is able to navigate your website, the happier they’d be.
This also means that they’ll spend more time on your website, upping your odds of converting them from browsers to customers. It’s also wise to NOT overload your website with graphics or pictures. Pick designs that are pleasant and attractive to the eyes. Use visual images sparingly and strive on improving content including keywords as much as possible.
Tip 4: Making a record of possible keywords. (Part 2)
Keywords are vitally important as it’s what “web crawlers” latch themselves to when they rank sites in the search engine. Web crawlers are computer programs that methodically read or “crawls” through Internet pages to create an index of the data it is looking for. When the web crawlers visit a web page, it “reads” the observable texts, hyperlinks, and content of the various tags used in the website such as keywords. The search engine will then categorize, index, and rank these websites.
Click the Search button and when a user types in words in the search box of a search engine, the search engine will scan through its database of returns and index a list of sites that fit what the user is searching for. So the more keywords you have on your website, the higher your rank will likely be in the search engine’s database index which translates to your website being shown as the very first few results on the first page. Use tools such as Google AdWords and Google itself to find and verify your keywords.
Also Read: Google’s 200 Ranking Factors
Tip 5: Check out your competitors (Part 3)
Always keep a close watch above your competitors in the market. You can certainly do this by visiting their sites and checking out the keywords they use. Avoid using keywords used by your competition(s), but try out similar keywords. Again, use tools such as Google AdWords to help you out. This will lift you above your competitors.
You can learn more about that how to Master SEO in 2017 by digital marketing institute in Delhi from Techstack.