In my last article I have written about golden rules to follow for SMS Marketing. Now in this article I have come with the topic “The Digital Marketing Career Path”. In this article I will try to explain you the path taken by a Digital Marketer and the milestones in the path of Digital Marketer.
Let me try to show you the Digital Marketing Career Path with the help of an Info-graphic below:-
The first question which comes to the mind of many people is “Why Digital Marketing”?
Let me give you some of the most important reasons to choose Digital Marketing as your career:-
i) Results can be monitored.
ii) Lot more cheaper than traditional marketing methods.
iii) Digital Marketing is overtaking the Traditional Marketing methods.
Choose the Digital Marketing Path by joining Digital Marketing Training in Delhi.
Now I will tell you about different Digital Marketing Careers you can choose from:-
- Email Marketing
- Mobile Marketing
- Content Marketing
- Social Media Marketing
- Social Media Optimization
- Search Engine Marketing
Let us now dive in deeper and try to understand the job responsibilities in detail:-
Search Engine Optimization:-
Search Engine Optimization refers to the optimization of the content according to google’s guidelines. SEO jobs are plenty in market and you can earn about $60,428 per year.
Responsibilities of SEO professional:-
i) Off-Page SEO
ii) On-page SEO
iii) On-site SEO
Email marketing refers to marketing through the use of the email. Email is the oldest and the best form of making relationships with your clients. You can get one email marketing jobs easily and an expert email marketer can earn up to $58,767 per year.
Responsibilities of an email marketer:-
i) Create content for emails.
ii) Design mail formats
iii) Send emails to the Customers
Also Read our Article on Startup Ideas in India.
Mobile Marketing refers to the marketing done with help of mobile messages. An attractive message can lead to increase in the sale of the product also. A mobile marketing expert can easily earn about $60,000 per year.
Responsibilities of a Mobile Marketer:-
i) Create content for mobile messages.
Content Marketing refers to the marketing of the created content through use of different channels such as social media or some authoritative websites for publishing your content for the readers of their websites. Some of the websites which can be used for content marketing are Medium.com, Ezine Articles, YouTube, Facebook, Twitter, whatsapp etc.
Responsibilities of a Content Marketer:-
i) Create amazing content which can go viral.
ii) Come up with new ideas for Content Marketing.
Copywriting refers to the creating written content which can engage the audience of the websites by using different techniques such as using more visual content in your articles and using words which can create buzz in the mind of the people.
Responsibilities of a Copywriter:-
i) Write content for the website to engage the audience.
Social Media Marketing
Social Media Marketing refers to the advertising in facebook, twitter and other social media marketing platforms. An experienced Social Media Marketer can easily earn $76,279 per year.
Responsibilities of a Social Media Marketer:-
i) Run ads on Social Media.
ii) Optimize ads on Social Media.
Read our Article on Importance of Social Media Marketing.
Social Media Optimization
Social Media Optimization refers to the optimization of the content for social media consumption. Social Media Optimization is done by Social Media Marketer only.
i) Create social media content which can drive traffic or sales of the website.
Search Engine Marketing
Search Engine Marketing refers to the advertisement which runs on the google. An experienced Search Engine Marketer can easily earn $65,579 per month.
Responsibilities of a Search Engine Marketer:-
i) Manage Ads in Google Adwords.
ii) Optimize Ads in Google Adwords.